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Strategic Writing 2
radio, law, client pitches, public relations, experiential marketing, digital, job hunt, Art & Copy
Author: lbp5411 Cards: 37 Subject: Journalism Level: Undergraduate 4 Created: 05/01/11
Strategic Writing
creativity, branding, diversity, insight, strategy, ideas, words, layout, tv, direct marketing, IMC
Author: lbp5411 Cards: 48 Subject: Journalism Level: Undergraduate 4 Created: 03/15/11
Sales Promotion, Point-of-Purch. Ad.ing, and Support Media
importance and growth of sales promo; main sales promo techniques used in consumer mkt; main sales promo techniques used in the trade channel and biz mkts; risks to the brand of using sales promo
Author: lbp5411 Cards: 7 Subject: Journalism Level: Undergraduate 3 Created: 11/15/10
Event Sponsorship, Product Placements, and Branded E.ment
event sponsorship as a means of brand promotion; uses and appeal of product placements in tv, movies, and video games; benefits and challenges of connecting with e.ment properties in building a brand
Author: lbp5411 Cards: 9 Subject: Journalism Level: Undergraduate 3 Created: 11/15/10
Integrated Direct Marketing and Personal Selling
ya know
Author: lbp5411 Cards: 21 Subject: Journalism Level: Undergraduate 3 Created: 11/14/10
Public Relations, Influencer Mktg, and Corporate Advertising
the role of pr, objectives and tools of pr, pr strategies, strategies in influencer marketing, applications and objectives of corporate advertising
Author: lbp5411 Cards: 27 Subject: Journalism Level: Undergraduate 3 Created: 11/13/10
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