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World of Fashion Merchandising-Unit 7
Todays World
49
Marketing
11th Grade
03/23/2010

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Term
globalization
Definition
The growth of international commerce and communication which makes national boundaries less important
Term
trade
Definition
commerce between countries
Term
import penetration
Definition
percent of imports in a countries total market consumption.
Term
What percent of the US textile and apparel market is imported?
Definition
60%
Term
What two countries provide the largest amount of imported textiles and apparel into the US?
Definition
Mexico and China
Term
balance of trade
Definition
the relationship between a countries imoports and exports
Term
trade deficit
Definition
when imports exceed exports
Term
trade surplus
Definition
when exports exceed imports
Term
free trade
Definition
when a government allows goods to be imorted and exported freely, few restrictions
Term
protectionism
Definition
A country has many restraints on trade.
Term
tariff
Definition
taxes (or duties) on imports that raise the price
Term
quotas
Definition
Restrictions on how much of a product can be imported.
Term
trans shipping
Definition
rerouting goods to make them appear to come from a different country.This si done to avoid quotas
Term
dumping
Definition
Selling goods cheaply into a foreign country to get rid of them without effecting the price of theses goods in your home country
Term
An international trade agreement to reduce trade barriers around the world
Definition
World Trade Organization
Term
Do developing countries import or export more goods?
Definition
export
Term
comparative advantage
Definition
the ability of one country to produce certain goods or services better than other countries
Term
What factors should a company know about before buying goods from developing nations?
Definition
political stability,economic climate,
infrastructure and climate
Term
Infrastructure
Definition
A countries roads,transporation system,mail delivery,electricity,telephone-which can all effect trading conditions
Term
European Economic Community
Definition
An agreement for free trade between European nations and a common currency,the euro.
Term
NAFTA_North American Free Trade Agreement
Definition
established free trade between the US,Canada and Mexico
Term
value added
Definition
the increase in worth of a product as a result of work-sewing,weaving,decorating,dying
Term
Why do retailers favor free trade?
Definition
lower costs,higher profits when they can purcahse overseas
Term
What are some problems and costs of importing goods from other countries?
Definition
delays in receiving products, poor quality,expensive travel, hard to check on distant factories
Term
the number of people living in the US is what percent of the world's population?
Definition
Under 5%
Term
Name 3 ways customers are changing
Definition
more diverse,less brand loyalty,more value driven
Term
cross-shopping
Definition
buying from both ends of the price scale
Term
list 3 changes in demographics
Definition
more children,more customers over 50, more ethnic population
Term
niche marketing
Definition
specific lines of goods for a very defined population-small markets
Term
database marketing
Definition
using electronically stored data to decide marketing startegies-
Term
what are 2 ways of gathering information for data based marketing
Definition
POS terminals, market research studies
Term
data mining
Definition
uses software to discover patterns within the data to help retailers identify customers needs
Term
overstoring
Definition
the existence of too many stores in a market
Term
Discount retailing
Definition
Stores that stock brand name merchandise at low prices-Target,Walmart
Term
Why do some discount retailers choose to go into strip malls instead of regular malls?
Definition
The rental cost of the space is lower,and the mall draws people past teh store
Term
what is meant by consumer-direct retailing formats?
Definition
Shop from home-tv,internet,cataloge.
Term
What is the largest form of direct to consumer marketing?
Definition
Mail order cataloges
Term
Television retailers (like QVC) try to sell $------- of merchandise per minute
Definition
$10,000
Term
What category accounts for one half of the sales through televsion retailers?
Definition
Jewelry
Term
What is multi channel retailing?
Definition
Selling through more than one method, any combination of store,cataloge,on line,direct mail and so on
Term
Strategy
Definition
a large scale long range plan
Term
restructuring
Definition
changing the way a business is organized or run as a way to improve business
Term
Aquisition
Definition
purchasing another company
Term
consolidation
Definition
reducing parts of a company by combining two or more departments or jobs into one
Term
takeover
Definition
a change in the controlling interest of a company -who owns the majority of the stock and therefore controls the company
Term
merger
Definition
two companies join to form one company,usually because one has purchased the other
Term
chapter 7 bankruptcy
Definition
the company cannot pay it's bills and will go out of business
Term
liquidate
Definition
to sell off the assets of a company that has filed chapter 7
Term
Chapter 11 bankruptcy
Definition
The company cannot pay it's bills and will reorganize,paying only part of what it owes, to regain profitability
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