Details Title: WMS 20 Final Review Description: N/A Total Flash Cards: 7 Created: 12/03/2008 20:46:15		New Users: To study from this flashcard set, or to create your own your own study flash cards, REGISTER HERE. Existing Users: CLICK HERE. Additional Women's & Gender Studies Flashcards
Cards in this set: Term Kellner's three-pronged approach Definition Textual analysis Audience reception Political economy Term Four trends in the media industry and their implications Definition Growth Integration Globalization Concentration of ownership Term Growth (in terms of the major trend in the media industry) Definition Advertising is found everywhere Term Horizontal integration Definition Own many different properties across a wide spectrum of products Term Vertical integration Definition own all (or many) steps in the production process line Term Globalization Definition worldwide distribution- all kinds of people and places; sex and action are most widely distributed globally because it is the easiest to translate Term Concentration of ownership Definition 5 main groups of ownership that own the majority of the media products