Term
| What is the coordination of all physical elements in a place of business and is use to project the right image to its customers? |
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Definition
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Term
| What are the four elements of visual merchandising? |
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Definition
| Storefront, store layout, store interior, interior displays |
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Term
| what is the storefront and what and what does it include? |
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Definition
| The total exterior of a business and it includes signs, marquees, entrances, and window displays. |
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Term
| What is the store layout? |
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Definition
| the way floor space is designed to facilitate sales ad to serve the customer. |
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Term
| What are the four kinds of space? |
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Definition
| Selling space, merchandising space, personell/employee space, customer space |
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Term
| What are the five types of interior displays? |
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Definition
| Open displays, closed displays, point of purchase displays, architectural displays, store decorations |
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Term
| What is the thing retailers use to show merchandise, provide customers with product information, get customers to shop, and to advertise? |
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Definition
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Term
| What is the point of open displays? |
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Definition
| To allow customers to see and handle merchandise |
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Term
| what is the point of closed displays? |
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Definition
| Allow customers to see but not handle merchandise for security |
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Term
| What is the point of point of purchase displays? |
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Definition
| to promote impluse purchases |
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Term
| What are architectural displays? |
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Definition
| model rooms that show customers how merchandise will look in their homes |
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Term
| WHat is a related merechandise display? |
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Definition
| features items that are meant to be used together |
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Term
| What is a semirealistic setting and an example of one? |
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Definition
| It suggest a room or theme but leaves deatils to a viewers imagination. Ex: outdoor/camping supplies, beach wear and baithing suits with towels |
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Term
| What is an abstract setting and an example of one? |
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Definition
| It does not imitate reality and focuses on form and color. Ex: colored paper used as accents around merchandise |
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Term
| Why is color important? What are complementary and adjacent colors? |
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Definition
| Because it can make or break a display. comp. colors-opposite each other on the wheel and provide contrast. Adjacent colors-next to each other and blend well. |
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Term
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Definition
| They create different impressions |
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Term
| What do diagonal, vertical, and horizontal lines do? |
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Definition
| diagonal-give impression of action. vertical-height and dignity. horizontal-width and confidence |
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Term
| What is related merchandise? example |
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Definition
| Items meant to be used together. Ex: winter gear, hats mittens gloves coats boots |
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Term
| what is an institutional and promotional display? |
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Definition
| promotional- promotes products. instituational- promotes a whole store. |
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