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visual language final
massart visual language final
30
Other
Undergraduate 1
12/08/2013

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Term
What is Additive color?
Definition
viewed in the medium of light rays
Term
What is subtractive color?
Definition
viewed in the medium of pigment as in paint
Term
What are the three attributes of color?
Definition
Hue, Value and saturation
Term
What is hue?
Definition
used to describe the 12 colors on the outside edge of the color wheel
Term
what is value?
Definition
darkness or lightness of a color
Term
What is saturation?
Definition
the dominance of hue in a color and its freedom from grey
Term
What can you compare a color with in order to know if its fully saturated?
Definition
if it closely resembles the brightness of hue when refracted through a prism or the hue as seen in a rainbow
Term
Define the four types of colors on a color wheel
Definition
Primary, secondary, intermediate,tertiary
Term
In terms of saturation, why might you consult a color wheel when mixing colors?
Definition
the way in which the colors are arranged on the color wheel help to identify which colors will have a de-saturating effect
Term
What is the intention behind Josef Albers color exercise
Definition
when you place one color next another, they can interact in hue and value and saturation
Term
Analogous
Definition
colors that are closely related in hue. they are usually adjacent to eachother on the color wheel
Term
Complementary
Definition
two colors directly opposite from eachother on the color wheel
Term
Monochromatic
Definition
a color combonation that has only one hue but a range of values
Term
Achromatic
Definition
Colors thathave an absence of hue
Term
Warm colors
Definition
yellow orange reds
Term
Cool colors
Definition
blues violets greens
Term
Define composition
Definition
the arrangement of imagery in a work of art or design: examples (pattern,homogenous, coordianted, heirarchic, random
Term
Define positive space
Definition
that which is surrounded
Term
Define nagative space
Definition
that which is surrounding
Term
What is figure ground ambiguity
Definition
when the viewer cannot disguish between the between the figure and the ground (or the positive and negative )
Term
What does scale refer to?
Definition
size in relation to human scale or any other point of reference
Term
What does proportion refer to
Definition
Ratio between any two demensions
Term
In a general sense define what is meant by the visual component
Definition
those qualities used to describe art and design
Term
What purpose is there in studying the visual components?
Definition
art and design are complex it helps to break down the complexities of the imagery into more managable parts
Term
Name seven visual components
Definition
line, shape, space, composition, color, tone, movement,
Term
In approaching a work to critique, what is the first question I suggest you ask yourself?
Definition
What is the artist's intention?
Term
Define form content and subject matter
Definition

form- all the visuals in a given work

Content- the artist's intention and the viewer's interpretation

subject matter- the vehicle, if representational, used to convey the content of the artist

Term
Water based glue
Definition
warps paper
Term
what glues are used on cardbaord when glueing edges
Definition
elmers
Term
What adhesive(s) are used on cardboard when laminating a paper to the side of the cardboard
Definition
a tape or non-water based adhesive film
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