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Visual Attention
Chapter 6
18
Psychology
Undergraduate 2
08/05/2009

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Term
Attention
Definition
to look on specific features of the environment in a way that causes these features to become more deeply processed that those features that are not receiving our attention
Term
Divided Attention
Definition
Pay attention to a number of things at once
Term
Selective Attention
Definition
Focusing on specific objects and ignoring others
Term
Why is selective attention necessary?
Definition
  • without selective attention, the visual system would become rapidly overloaded with the information its receives from the retina
Term

Discuss how eye movements are related to selective attention

Definition
  • eye movement: Scanning a scene to aim the fovea at places we want to process more deeply.
  • eye is moving constantly to take in information from different parts of a scene

 

Term

Factors that determines where a person looks in the visual system:

 

Scanning a Scene

 

Saccades and Fixation

Definition

- Saccades are punctuated by pauses where the eye stops momentaily to take in information about a specific part of the the scene.

 

- Fixation, indicates where the person is attending to

Term

Factors that determines where a person looks in the visual system:

 

Characteristics of the Scene

 

Stimulus Salience

Definition
- Stimulus salience: areas in the environment that stand out because they are brightly colored, have hight contrast or have high visible orientations
Term

Factors that determines where a person looks in the visual system:

 

Characteristics of the Scene

 

Salience map

Definition

- Derrick Parkhurt created the salience map to determine whether observers' fixations were controlled by stimulus saliency as indicated by the map.  He measured ppls fixations when presented with various pictures.

- He found that the intial fixations where closely associted with the saliency map, with fixations being more likely on high saliency areas.  As people continued to viewthe pictures, other factors - such as the meanings of the objects in the pictures - apparently begin influencing scanning, especially for meaningful pictures.

Term

Factors that determines where a person looks in the visual system:

 

Picture Meaning and Observer Knowledge

 

Scene Schema

Definition

- Once observer understands the meaning of a scene, then his or her knowledge of characteristics of a specific type of scene can influence the observer's eye movemente

 

- Scene Schema - knowledge about what is contained in typical scenes.

Term

Factors that determines where a person looks in the visual system:

 

Observer's Task

 


Definition
  • eye movement driven primarily by the task
  • person doesn't fixate on objects or areas irrelevant to the task
  • eye movement preced a motor action by a fraction of a second
Term

Perception can occur without attention

 

"gist" of the scene

Definition
when observers are shown a scene for just a fraction of a second - so they are perceiving the scene as a whole without having time to make any eye movement
Term

Perception can occur without attention

 

Fei Fei Li Experiment

Definition

- asked subjec to focus their attention at the center of a display where 5 letters would be flashed

- Their task was to decide, as quickly as possible, whether all 5 letters were the same or not.

Almost immediately after the letters appeared, a photograph of an environmental scene was flashed off (27ms) folled by a mask at a different postion on each trial

- it shows that it might be possible to pay attention even when images are presented briefly and off to the side.  However, because observers were required to focus attention on the letter discrimination task and did not know where the pictures would be flashed, it is likely that attention was nearly absent in these experiment, and that observers were not able to focus their attention of the evironmental scenes.  It concludes that some perception is possible even in the absence of focused attention.

Term
Inattentional Blindness
Definition
occurs when a stimulus that is not attended is not perceived, even though a person is looking directly at it.
Term

Inattentional Blindess

 

Experiment 1: Paying attention to the vertical and horizontal arms

Definition

- Participants judge whether the horizontal or vertical arm is larger on each trial

- after a few a trials, a geometrical object is flashed, along with the arms (within the observer's field of clear vision)

- Participant is asked to pick which geometrical stimulus was presented - they are unable to do so.

 

Term

Inattentional Blindess

 

Experiment 2: Gorilla video

Definition

- a 75s film that showed 2 teams of 3 players each, 1 team was passing a basketball around, and the other was guarding that team by following them around as in a basketball game

- observers were told to cound the numbers of passes, a task that focused their attention on one of the teams.

- after 45s one of the two events happened: a woman carrying an umbrella, or a person in a gorilla suit walked through the game

- Nearly half of the observers failed to notice the woman or the gorilla

Term

Change Detection

 

Research

Definition

- researchers presented one picture followed by a blank field, followed by the smae picture follwed by a blank field, followed by the same picture but with an item missing

 

- found that the pictures had to be alternated back and forth a number of times before the difference was detected.

Term

Change Detection

 

Change Blindness

Definition

It is the difficulty in detecting changes in scenes

 

 

Term

Change Detection

 

Change Blindness and Attention

Definition

The importance of attention (or lack of it) in determining change blindness is demonstrated by the fact that when Rensink added a cue indicating which part of a scene had been changed, participants deteccted the changes much more quickly

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