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UWL MKT 309
Chapter 7
27
Marketing
Undergraduate 3
02/07/2013

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Term
Boycott
Definition
A group's refusal to deal commercially with some organization to protest against its policies,
Term
Direct Investment
Definition
When a firm maintains 100 percent ownership of its plants, operation facilities, and offices in a foreign country, often through the formation of wholly owned subsidiaries.
Term
Dumping
Definition
The practice of selling a good in a foreign market at a price that is lower than its domestic price or below its cost
Term
Duty
Definition
another name for a tariff
Term
Exchange Control
Definition
Refers to the regulation of a country's currency exchange rate
Term
Exchange Rate
Definition
The measure of how much one currency is worth in relation to another.
Term
Exporting
Definition
Producing goods in one country and selling them in another.
Term
Franchising
Definition
A contractual agreement between a franchisor and a franshisee that allows the franchisee to operate a business using a name and format developed ans supported by the franchisor.
Term
General Agreement of Tariffs and Trade
Definition
Organization established to lower trade barriers, such as high tariffs on imported goods and restrictions on the number and types of imported products that inhibited the free flow of goods across borders.
Term
Globalization
Definition
Refers to the process by which goods, services, capital, people, information, and ideas flow across national borders.
Term
Globalization of Production
Definition
Also known as offshoring. Refers to manufactures procurement of goods and services from around the globe to take advantage of national differences in the cost and quality of various factors of production.
Term
Gross Domestic Product
Definition
Defined as the market value of the goods and services produced by a country in a year. The most widely used standardized measure of output.
Term
Gross National Income
Definition
Consists of GDP plus the net income earned from investments abroad.
Term
Human Development Index
Definition
A composite measure of three indicators of the quality of life in different countries
Term
Infrastructure
Definition
The basic facilities, services, and installations needed for a community or society to function, such as transportation and communications systems.
Term
International Monetary Fund
Definition
Established with the General Agreement on Tariffs and Trade. Primarily purpose is to promote international monetary cooperation and facilitate the expansion and growth of international trade.
Term
Joint Venture
Definition
Formed when a firm entering a new market pools its resources with those of a local firm to form a new company in which ownership, control, and profits are shared.
Term
Purchasing Power Parity
Definition
A theory that states that if the exchange rates of two countries are in equilibrium, a product purchased in one will cost the same in the other, expressed in the same currency.
Term
Quota
Definition
Designates the maximum quantity of a product that may brought into a country during a specified time period.
Term
Strategic Alliance
Definition
A collaborative relationship between independent firms, though the partnering firms do not create an equity partnership, meaning they dont invest in one another.
Term
Tariff
Definition
A tax levied on a good imported into a country.
Term
Trade Agreements
Definition
Intergovernmental agreements designed to manage and promote trade activities for specific regions.
Term
Trade Deficit
Definition
Results when a country imports more goods that it exports.
Term
Trade Surplus
Definition
Occurs when a country has a higher level of exports than imports.
Term
Trading bloc
Definition
Consists of those countries that have signed a particular trade agreement.
Term
World Bank Group
Definition
A development bank that provides loans, policy advice, technical assistance, and knowledge sharing services to low and middle income countries in an attempt to reduce poverty in the developing world.
Term
World Trade Organization
Definition
Replaced the GATT in 1994. Differs from the GATT in that the WTO is an established institution based in Switzerland, instead of simply an agreement. Represents the only international organization that deals with the global rules of trade among nations.
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