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Unit4
EBO3
55
English
Professional
10/30/2013
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Term
bulk
 Definition
Masse, Menge
Term
cold call
 Definition
unangemeldeter Vetreterbesuch
Term
consider
 Definition
berücksichtigen
Term
consumer goods
 Definition
Konsumartikel
Term
consumer spending
 Definition
Kundenausgaben
Term
cost saving
 Definition
kostensparend
Term
customer loyalty
 Definition
Kundenloyalität, Kundenbindung
Term
customer-centric
 Definition
Kunden fokussiert
Term
door-to-door
 Definition
Tür-zu-Tür
Term
earnings gap
 Definition
Einkommenslücke
Term
glass consumer
 Definition
Unternehmer können solche Kunden genau einschätzen wie die Kunden denkne und was sie wollen
Term
launch
 Definition
Lancierung
Term
long run
 Definition
langzeit
Term
low-cost
 Definition
tiefpreis-
Term
mailshot
 Definition
Werbesendung
Term
market share
 Definition
Marktanteil
Term
mass market
 Definition
Massenmarketing
Term
patronise
 Definition
fördern, beschützen
Term
pop-up adverts
 Definition
Pop-up Werbung
Term
product endorsement
 Definition
Artikelzustimmung meist von einer bekannten Person
Term
rapport
 Definition
Übereinstimmung, harmonisches Verhältnis
Term
referral
 Definition
Empfehlung
Term
relationship management
 Definition
(beziehung managen)
Term
rhetorical
 Definition
rhetorisch
Term
target group
 Definition
Zielgruppe
Term
target market
 Definition
Zielmarkt
Term
text messaging
 Definition
(simsen, SMS)
Term
unsolicited call
 Definition
nicht angefordert, unerbetener Anruf
Term
viral marketing
 Definition
Marketing über soziale Netze
Term
word of mouth
 Definition
Mund zu Mund Propaganda
Term
flicking
 Definition
umschalten; schnipsen
Term
mailshots
 Definition
Werbeseundungen
Term
referrals
 Definition
Einladungen
Term
predominantly
 Definition
überwiegend
Term
subtler
 Definition
subtil/ fein/ raffiniert
Term
venture
 Definition
Unternehmen/ wagen/ riskieren
Term
endorsement
 Definition
Billigung/ Bestätigung
Term
negligent
 Definition
fahrlässig
Term
prejudice
 Definition
beeinträchtigen
Term
commission
 Definition
Provision
Term
intrusive
 Definition
aufdringlich
Term
accommodation
 Definition
Unterkunft
Term
spark
 Definition
funken
Term
legislation
 Definition
Gesetzgebung
Term
profound
 Definition
tiefgründig
Term
to prod
 Definition
anstacheln
Term
crop
 Definition
Ernte
Term
derive
 Definition
ableiten
Term
emit
 Definition
abgeben
Term
subsidise
 Definition
subventionen
Term
shrink
 Definition
schrumpfen
Term
counteract
 Definition
entgegenwirken
Term
commercially viable
 Definition
wirtschaftlich rentabel
Term
comply
 Definition
entsprechen
Term
sound foundation
 Definition
solide Grundlage
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