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| a combination of factors that can be controlled by a company to influence consumers to purchase its products. |
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| a particular group of consumers at which a product or service is aimed. |
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| statistical data relating to the population and particular groups within it. |
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| Promotion is also defined as one of five pieces in the promotional mix or promotional plan |
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| The chain of businesses or intermediaries through which a good or service passes until it reaches the end consumer. |
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| a complete list of items such as property, goods in stock, or the contents of a building. |
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| the detailed coordination of a complex operation involving many people, facilities, or supplies. |
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| is the practice of keeping the price of a product or service artificially high in order to encourage favorable perceptions among buyers, based solely on the price. |
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| A marketing strategy used by firms to attract customers to a new product or service. Penetration pricing is the practice of offering a low price for a new product |
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| is a pricing strategy in which a marketer sets a relatively high price for a product or service at first, then lowers the price over time. |
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| Setting the price of a product or service based on what the competition is charging |
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| Customer relationship management |
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| is an approach to managing a company's interaction with current and future customers |
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