Shared Flashcard Set

Details

Typography
N/A
13
Business
9th Grade
01/24/2013

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Cards

Term
Typography
Definition
design of characters and way they are presented on a page
Term
Typeface
Definition
basic design of a character
Term
Serif
Definition
characters have attributes on the tips
Term
Sans Serif
Definition
characters do not have attributes
Term
Ornamental
Definition
Designed to catch the eye and used on flyers and ads
Term
Script
Definition
characters appear to have been written by hand and used on invitations
Term
Font
Definition
specific size, weight style applied to a character
Term
Font Style
Definition
slant and weight of a charactwer like bold and italics
Term
Monospaced
Definition
all characters recieve an equal amount of space regardless of the size of the character
Term
Proportional
Definition
all characters recieve a different amount of horizontal space based on the size of the character
Term
Leading
Definition
Vertical spacing between lines of text
Term
Kerning
Definition
horizontal spacing between pairs of letters
Term
Tracking
Definition
horizontal spacing between all the characters in a large block of text
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