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Details Title: Typography Description: Test #1 Total Flash Cards: 23 Created: 10/16/2007 16:32:32	To study from this set of flash cards, or to create your own your own study flash cards, register HERE. If you are already a registered user, CLICK HERE.
Cards Term Definition of Graphic Design Definition The act of making or choosing visual and/or verbal signs and arranging them on a surface to convey a concept or specific set of ideas Term Cuneiform Definition Sumerians 3000 BC 1st writing system Term Phonecian Alphabet Definition Phonecians 1500 BC 1st Alphabet Term Movable Type Definition Gutenberg 1450 AD 1st mass produced text Term Linotype Definition Merganthaler 1886 1st keyboard type, casting type in lines Term Phototypesetting Definition Intertype Company 1950s 1st nonmetal typesetting Term Digital Definition Apple/Adobe 1980s versatility and editability Term Difference between type family and type font Definition Font: set of characters of the same size and style containing all the letters, numbers, and marks needed for typesetting   Family: complete range of variations of a typeface including roman, italic, bold, expanded, condenses ect. Term 4 variables within a typeface Definition weight, posture, width, elaboration Term Difference betweeen italic and oblique Definition Both slant right, but oblique are structurally the same as the original while italic may have signficant design changes Term Definition Avant Garde Sans serif Lubalin USA 1967 Term Definition Bodoni Modern Roman Bodoni Italy 1788 Term Definition Baskerville Roman Transitional Baskerville England 1757 Term Definition Futura Sans serif Renner Germany 1927 Term Definition Garamond Old Style Roman Garamond France 1532 Term Definition Helvetica Sans serif Miedinger Switzerland 1957 Term Definition Lubalin Graph Egyptian/Slab Serif Lubalin USA 1974 Term Definition Univers Sans serif Frutiger Switzerland 1957 Term Definition Herb Lubalin Enjoyed figurative typography(able to work with it because of new tech), designed Lubalin Graph and Avant Garde fonts, worked for U&lc magazine (license and protect type designs) Term Definition Lou Dorfsman 40 yrs at CBS, rose to VP, involved in all the typographic design of the new CBS building in 1963 Term Definition Milton Glaser Counterculture designer, liked to illustrate the solution, designed many decorative types Term Definition Paul Rand Known for major American Corporate identities, popularized the use of corporate identity manuals Term Gestalt Definition 1- The parts of a visual image may be considered, analyzed, and evaluated as distinct components 2- The whole of a visual image is different from and greater than the sum of its parts