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The Business Plan
Term Exam
22
Business
Undergraduate 4
01/28/2013

Additional Business Flashcards

 


 

Cards

Term
5 stages of product development + funding
Definition
1. Discovery > Idea
2. Proof of concept > Pre-Seed F
3 product design > Seed F
4. product development > Start-up F
5. mass manufacturing > Growth/Mezzanine
Term
3 different ways to use a business plan
Definition
1. Organize Idea
2. Communicate to attract funding
3. Supervise and manage the company
Term
6 parts to sustainable advantage
Definition
- Lock on IP - Portfolio
- Dynamic product line
- Dramatic cost improvement per unit
- Proven team with inside relationships
- Lock on the market or customer base
- Strong focus and product differentiation
Term
fatal assumptions of entrepreneurs
Definition
- we have no competition
- our product will sell itself
- product can easily be patented
- my financial objections are realistic
- i can manage the business myself
- that one weakness wont matter later
- we can easily make enough sales to be profitable
Term
4 different funding sources
Definition
1. self > in discovery phase
2. 3Fs
3. Angel Investors
4. Venture Capitalists
Term
Disclosure Document
Definition
Good for 2 years
No legal defense, just placeholder
Term
Definition IP
Definition
legally defensible property rights
Term
IP Portfolio
Definition
a selection of copyrights, trademarks, trade secrets and patents, that your company owns
Term
4 IP protections
Definition
Copyrights
Patent
Trade Secret
Trademark
Term
Patent
Definition
- costs around 20.000 -30.000 $
- different categories
- 99.5% of claims fail
Term
What is the USTPO looking for in a patent claim?
Definition
1. No prior art
2. Utility
3. Novelty
4. Non-obvious
Term
Copyright
Definition
You cannot copyright your idea, just tangible art around it
Term
Trade Secret
Definition
- Formula, pattern, device, process
- must be kept secret
- limitless duration
- NOT protected against someone else figuring it out
Term
Reverse Engineering
Definition
an existing system of structure, design, code, or otherwise is analyzed and broken down with the purpose of understanding the system and how it functions, and is then reproduced or improved upon.
Term
Five best friends
Definition
1. Lawyer
2. CPA
3. Banker
4. Insurance Broker
5. Doctor
Term
How do we attract funding to our idea?
Definition
- Business Plan
- Elevator Pitch
- BPCs
- Websites > Billboard
> Micro-funding websites
Term
9 Business Models

BAIMMACSU
Definition
1. Brokerage
2. Advertising
3. Infomediary
4. Merchant
5. Manufacturer (Direct)
6. Affiliate
7. Community
8. Subscription
9. Utility
Term
2 categories of first hire person
Definition
1. operations focused person
2. business focused person
Term
What are you looking for in your first job?
Definition
- money
- perks
- status
Term
How much money do you need to start up?
Definition
- no matter how much it is, prove it
- how to justify numbers
Term
Quantifying future costs?
Definition
- start with a list of what needs to get done
- find others that know
Term
What resources give your numbers credibility?
Definition
- Mentors
- Five friends
- Organizations:
- Biz Starts
- WEDC - WAN
- Act 255
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