AUDIENCE

AND

PURPOSE

Audience is defined as the groupof listeners or readers for whom the text or message is intended.

Purpose describes the writer's intentions in writing a text; to entertain, enlighten, persuade, inform, evaluate, define, instruct or explain. Writers and speakers want to instigate a response from the audience.

CONTENT

AND

THEME

Content can be summarised at a literal level by referring to what happens in a text, and in terms of action, events, people and places.

Theme refers to looking at a another level for a deeper meaning by making inferences and reading between the lines. It is the message or the main idea of a text.

TONE

AND

MOOD

Tone refers to the writer's diction which includes a choice of vocabulary in order to make the reader feel ina certain way producing an emotional effect.

Mood refers to the atmosphere that is created for an audience through the tone of a text.

STYLISTIC 

DEVICES

Stylistic devices are techniques that writers and speakers employ to instigate a response from their audiences.

STRUCTURE

Structure refers to conventions and structural elements used in different types of texts such as articles, posters, letters, brochures, etc.