Term
|
Definition
| The management of all products in a product line for the entire product life cycle. |
|
|
Term
|
Definition
| A promise of product or service performance that is either expressed [contractual] or implied. |
|
|
Term
|
Definition
| This protects the original way an idea is expressed and includes any type of original architectural, artistic, dramatic, digital, literary, or musical work. |
|
|
Term
|
Definition
| This protects the original idea and the described product. |
|
|
Term
|
Definition
| This occurs when a trademark or servicemark loses its significance in the market. |
|
|
Term
|
Definition
| This refers to all knowledge within the firm plus copyrights, trademarks, service marks, patents, and trade secrets. |
|
|
Term
|
Definition
| The part of the package that can be used to promote, describe, and identify the product. |
|
|
Term
|
Definition
| The container or wrapper for a product that provides product protection, facilitates product use an/or storage, and supplies important marketing communication. |
|
|
Term
|
Definition
| This is some term used to uniquely identify a service. It can be a word, logo, package design, or slogan. |
|
|
Term
|
Definition
| This is a process that protects any piece of information that is not commonly known and is something competitors cannot get though legal investigation methods. |
|
|
Term
|
Definition
| This is some term used to uniquely identify a product. It can be a word, logo, package design, or slogan. |
|
|
Term
|
Definition
| This protects the original idea and the way the product is made |
|
|
Term
|
Definition
| The PLC stage in which a product's sales decline. |
|
|
Term
|
Definition
| The PLC stage where a new product is initially distributed and made available to the market. |
|
|
Term
|
Definition
| The PLC stage where sales growth slows then levels off. |
|
|
Term
|
Definition
| The PLC stage where a product's sales start increasing at an increasing rate and then slow to increasing at a decreasing rate of growth |
|
|
Term
|
Definition
| The describes a product's sales and profits over its lifetime and involves product development, introduction, growth, maturity, and decline. |
|
|
Term
|
Definition
| A group of products that are closely related because they are similar in function, customer groups, distribution, and price ranges. |
|
|
Term
|
Definition
| The set of all product lines and items that a particular company offers for sale. |
|
|
Term
|
Definition
| A vertical marketing system that coordinates successive stages of production and distribution through the size and power of one of the parties. |
|
|
Term
|
Definition
| A representative that brings buyers and sellers together, assists in the negotiations, never takes title to the merchandise, and generally receives some form of compensation from the seller. |
|
|
Term
|
Definition
| Any disagreement among distribution channel members about some aspect[s] of the program[s] or their implementation |
|
|
Term
|
Definition
| The ability to manage the efforts of channel members to get them to do what you want them to do. |
|
|
Term
|
Definition
| A diagram that shows the flow[s] of product from the originator of the product to the consumer. |
|
|
Term
|
Definition
| A set of interdependent organizations involved in the process of making a product or service available for use or consumption by the ultimate customer. |
|
|
Term
|
Definition
| A vertical marketing system in which independent firms at different levels of production and distribution join together through contracts to obtain more economies of scale for the benefit of all |
|
|
Term
|
Definition
| A VMS that combines successive stages of production and distribution under single ownership assuring channel leadership and control. |
|
|
Term
|
Definition
| In most channels this is a small volume reseller. |
|
|
Term
|
Definition
| A distribution channel that has no intermediaries. |
|
|
Term
|
Definition
| A firm that primarily purchases products from the manufacturer level of a channel of distribution and sells to mostly lower level [smaller volume] channel members. |
|
|
Term
|
Definition
| A type of distribution system where there is a single reseller with the right to distribute some or all of the company's products in a specific territory. |
|
|
Term
| Expectation of a channel member |
|
Definition
| The performance level of a channel member as viewed by a different channel level. |
|
|
Term
|
Definition
| A contractual association between a franchisor and independent businesspeople [franchisees] who buy the right to own and operate one or more units. |
|
|
Term
| Horizontal marketing system |
|
Definition
| A distribution channel arrangement in which two or more companies at one level join together to pursue a marketing opportunity like banks in grocery stores. |
|
|
Term
|
Definition
| A multichannel distribution system where a single firm establishes two or more distribution channels to reach a market [segment]. |
|
|
Term
| Indirect marketing channel |
|
Definition
| A distribution channel containing at least one intermediary. |
|
|
Term
|
Definition
| A type of distribution system where the seller wants the product in as many outlets as possible. |
|
|
Term
|
Definition
| The discipline that is responsible for cost-effectively getting the right products, in the right configuration, to the right place, at the right time, and sometimes in the right sequence. |
|
|
Term
| Manufacturer's agent / rep[resentative] |
|
Definition
| An entity that usually represents two or more manufacturers product lines, very rarely takes title to the merchandise, and is paid a commission. |
|
|
Term
|
Definition
| A firm primarily involved in wholesaling activity. |
|
|
Term
|
Definition
| A firm that sells primarily directly to consumers. |
|
|
Term
|
Definition
| The function[s] a channel member is expected to perform |
|
|
Term
|
Definition
| A type of distribution system that uses the best qualified intermediaries who are willing to carry the company's products. |
|
|
Term
| Vertical marketing system [VMS] |
|
Definition
| A distribution channel structure in which one channel member controls the others and where producers, wholesalers, and retailers act as a unified system. |
|
|
Term
|
Definition
| Describes what something does: functions as a proof statement. |
|
|
Term
|
Definition
| Promotional money paid by manufacturers to retailers in return for an agreement to feature the manufacturer's products in some way. |
|
|
Term
|
Definition
| Describes the value: it is best if it is an emotional and intangible answer to What's in it for me? |
|
|
Term
|
Definition
| Setting a price for by-products in order to make the main product's price more competitive. |
|
|
Term
| Competition-based pricing |
|
Definition
| Setting prices based on the prices that competitors charge for similar products. |
|
|
Term
|
Definition
| A straight reduction in price on purchases during a stated period of time. |
|
|
Term
|
Definition
| Setting a price for products that must be used along with a main product, such as blades for a razor and film for a camera. |
|
|
Term
|
Definition
| A very dangerous method of setting prices by adding a standard markup or margin to the cost of the product. |
|
|
Term
|
Definition
| Describes specific attributes: it is objective and observable |
|
|
Term
|
Definition
| The pricing of products based on some aspect of location. |
|
|
Term
| Market penetration pricing |
|
Definition
| Setting a low price for a new product in order to attract a large number of buyers and have a large market share. |
|
|
Term
|
Definition
| Setting a high price for a new product to maximize ROI from the segments willing to pay the high price: the company makes fewer but more profitable sales. |
|
|
Term
|
Definition
| The pricing of optional or accessory products to a main product. |
|
|
Term
|
Definition
| An irrational, short-lived, pricing situation where competitors [generally in close proximity to each other] continually decrease prices in anticipation of keeping current, or gaining additional sales volume. |
|
|
Term
|
Definition
| Combining several products and offering the group at a reduced price. |
|
|
Term
|
Definition
| Setting price differences between various products in a product line based on a combination of cost differences between the products, customer evaluations of different features, and competitors' prices. |
|
|
Term
|
Definition
| Temporarily pricing products below the list price, and sometimes even below cost, to increase short-run sales. |
|
|
Term
|
Definition
| A pricing approach that considers the psychology of prices and not simply the economics: the price is implies something about the product. |
|
|
Term
|
Definition
| Selling a product or service at two or more prices, where the difference in prices is not based on differences in costs. |
|
|
Term
|
Definition
| The potential buyer's perceived worth of the purchase. |
|
|
