Term
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Definition
| What the seller promises about its product |
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Term
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Definition
| The power to satisfy human needs |
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Term
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Definition
| Products that potential customers don't yet want or know they can buy. |
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Term
| Universal Functions of Marketing |
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Definition
| Buying, selling, transporting, storing, standardizing & grading, financing, risk taking & market information. |
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Term
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Definition
| Placing the price per ounce (or some other standard measure) on or near the product |
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Term
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Definition
| Those words, symbols, or marks that are legally registered for use by a single company |
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Term
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Definition
| Having the product available when the customer wants it. |
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Term
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Definition
| Provided when someone performs a task for someone else |
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Term
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Definition
| A marketing mix is tailored to fit some specific target customers. |
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