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| marketing approach using promotion to create consumer demand for a product, so consumers exert pressure on marketing channel members to make it available |
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| how the Fed controls the amount of money available in the economy |
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| a firm's economic resources, or items of value it owns, such as cash, inventory, and accounts receivable |
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| an intermediary who buys from producers (or others of the same type) and sells to retailers |
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| a trial minilaunch of a product in limited areas that represent the potential market |
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| another name for a savings account |
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| the independent agency of the federal government which regulates the nation's banking and financial industry |
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| group of organizations that moves products from producers through to customers |
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| the external container that holds and describes the product |
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| the most familiar form of electronic banking, which dispenses cash, accepts deposits, and allows other transactions |
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| a "snapshot" of an organization's financial position at a given moment; reflects assets, liabilities, and equity |
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| a new-product pricing strategy that charges the highest possible price consumers are willing to pay |
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| financial institutions that primarily offer savings accounts and make long-term home mortgages |
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| stage in the product life cycle in which the sales curve peaks and starts to decline, while profits continue to decline due to severe competition and heavy expenditures |
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| the first party in the marketing channel; creates the product |
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| system that permits payments such as deposits or withdrawals to be made to and from a bank account by magnetic computer tape |
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| using calculations to measure an organization's financial health |
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| a form of psychological pricing which assumes that high prices imply high quality |
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| intermediaries who buy products from manufacturers (or other intermediaries) and sell them to the end-user customer |
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| stage of the product life cycle in which sales are zero and profits are negative due to limited consumer awareness and acceptance of the product |
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| explains how the company's cash changed from the beginning of the accounting period to the end |
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| largest and oldest type of financial institution; relies mainly on checking and savings accounts as sources of funds to lend to businesses and individuals |
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Definition
| the total amount of money received from the sale of goods or services, as well as from related business activities |
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| a characteristic of money which allows items to be valued in terms of comparable units |
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| stage of the product life cycle in which sales increase rapidly and profits peak, then start to decline as new companies enter the market |
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Definition
| a form of psychological pricing which assumes people will buy more of a product at an odd price (9.99), perceiving it as a bargain compared to $10.00. |
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Definition
| financial report that shows an organization's profitability (net income or loss) over a period of time - month, quarter, or year |
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| another name for a checking account |
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| debts that a firm owes to others |
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| stage of the product life cycle in which sales continue to fall rapidly; profits decline and may become losses; the product may ultimately be phased out and eliminated |
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| a new-product pricing strategy using a very low price to enter the market and gain market share rapidly |
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Definition
| the sale of stocks and bonds for corporations |
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| debt instruments that large organizations/institutions sell to raise long-term funds |
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| short-term expenses should always be financed with these |
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| process of analyzing the needs of the business and selecting the assets that will maximize its value |
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| long-term expenses (purchases of equipment, other major investments) should always be financed with these |
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| working capital management |
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| the management of short-term assets and liabilities |
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| the meaning of "current" in current assets and current liabilities |
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| the interest rate that commercial banks charge their best customers for short-term loans; most other lending rates are based on this |
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| production facilities, offices, and equipment - assets expected to last for many years |
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| stock exchanges and over-the-counter markets where investors can trade their securities with others |
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| a declining stock market with sluggish, retreating activity |
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