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Ikea, the Swedish furniture chain, insists that all its stores carry the basic product line with little room for adaptation to local tastes. If research of the U.S. market showed that Americans preferred larger beds than their Swedish counterparts, which
of the following strategies would be advisable for Ikea? |
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| In the Australian market, rather than manufacturing disposable diapers, Proctor & Gamble decided to import them since the size of the market did not warrant local manufacturing according to P&G. Unfortunately, by using packaging designed for the Asian region with non-English labeling, P&G alienated its customers in Australia. This is an example of improper: |
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| product policy decisions. |
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| A ____________ is a name, term, sign, symbol, or combination of them which is intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competitors. |
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| Brand-name awareness, perceived quality, and other associations invoked by the brand name in the customer’s mind are all illustrations of the concept called _______________. |
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| 7. this change in dependability and durability is representative of which type of product modification? |
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| 26. David and kathy are trying to decide where to go on vacation, david has suggested a cruise, Since neither of them have been on a cruise before, they will be unable to assess the ____ of a cruise.... |
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| 28.Community Trust bank has always prided on the friendlieness of its employees, however the results of a recent mystery shopper study indicated that the bank rarely greetd customers or thanked them after the transaction, as a result, all bank employee who have customer contact are going through a training program to enhance customer service what unique aspect of services is community trust attempting to address? |
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| 31.McKesson wholesalers provides healthcare products to pharmacies. It purchases bandages, gauze, anitbacterial cream, and ointments from a variety of different manufacturers and resells them to pharmacies so that many of the items a customer might for a cut will be available in the store McKesson is aiding consumers by overcoming______ |
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| discrepancy of assortment |
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| 38. which of the following statements concerning how market factors affect channel decisions is true? |
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| industrial customers tend to buy in larger quantities and require more customer service |
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| is often caused by an inability of some channel members to keep up with changing times |
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| 45. Polo brand apparel can be purchased through fine department stores nationwide, however, polo apparel can also be purchased through polo stores, which creates the potential for ___conflict in the channel of distribution |
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| 47. which of the following businesses is most likely to have a problem with distribution because production and consumption of the product occurs simultaneously? |
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| 48. you are responsible for physical distribution of your company's service and should focus on |
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| minimizing wait times, managing service capacity, and providing delivery through distribution channels |
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