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Details Title: TELEVISION Description: Enterprise of Mass Communication Total Flash Cards: 32 Created: 12/14/2007 08:31:04	To study from this set of flash cards, or to create your own your own study flash cards, register HERE. If you are already a registered user, CLICK HERE.
Cards Term lines of resolution Definition Rows of lighted dots, or pixels, that make up a television picture image. Term pixels Definition Lighted dots that create a television picture image. Term channel allocation Definition The placement of assigned spots on the electromagnetic spectrum to individual broadcast stations. Term affiliates Definition A local station that has a contractual relationship with the network but is not owned by the network. Term kinescopes Definition Poor-quality films taken directly from television monitors in the network studios; they were forerunners to the videotape. Term community antenna television (CATV) Definition The first cable television systems, designed to give viewers in hard-to-reach areas satisfactory reception from their nearest broadcast television stations. Term importation Definition In cable televsion, the bringing in of additional signals from distant stations. Term must-carry rules Definition FCC regulations that require cable systems to carry all local television stations within the system's area of coverage. Term high-definition television Definition Digital technology for transmitting television programs using more than double the standard number of scanning lines, creating a clearer, larger picture. Term channel Definition A spot on the electromagnetic spectrum that the FCC licenses to a specific station. Term very high frequency (VHF) Definition Term used to describe the main-channel television stations that operate on channels 2 through 13. Term ultra high frequency (UHF) Definition Term used to describe stations transmitting on channels 14 and up. Term market Definition All the surrounding areas from which business tends to flow to a central point, usually a major city. Term Corporation for Public Broadcasting (CPB) Definition The government entity whose main responsibility is to act as a buffer between the government and PBS, to prevent political interference in programming decisions. Term Public Broadcasting Service (PBS) Definition Government-sponsored association of public television stations designed to facilitate the sharing of programs. Term multiple system operators (MSOs) Definition Companies that own several local cable service providers usually in different areas of the country. Term basic cable Definition Those channels that are supplied with the least expensive program package the cable provider offers. Term superstation Definition A local station whose signal is delivered to cable systems via satellite. Term premium cable channels Definition Cable channels that rpovide programming to subscribers for an additional fee, over and above their basic cable subscription fee; sometimes called pay cable. Term pay-per-view channels Definition Systems that allow cable TV subscribers to order recent feature films, sporting events, concerts, and other special events when scheduled. Term video-on-demand Definition System that allows cable TV subscribers to order recent feature films, sporting events, concerts, news times, and special events at any time. Term multipoint microwave distribution system (MMDS) Definition A system in which wireless (microwave) signals are sent out to a number of different destinations. Term geostationary Definition A term describing the placement of satellites so that they orbit the earth at the same speed that the earth rotates, effectively parking the satellites in one spot. Term direct broadcast satellite (DBS) Definition Systems that deliver television programming to individual homes via satellite. = TFC Term program syndication Definition The sale of programs directly to stations or cable channels. Term off-network programs Definition Syndicated programs that were shown earlier on one of the television networks and are now being licensed on a station-by-station basis. Term strip programming Definition A system of showing a program in the same time period five times a week. Term original syndication Definition The station-by-station licensing of new television programs that were not earlier shown on a network. Term rating Definition The percentage of all homes equipped ith etelevisions that are tuned to a particular station at a particular time. Term share Definition The percentage of homes in which the television is in use and tuned to a particular station. Term sweeps months Definition Those in which local stations use the rating to set their basic advertising rates for the next three-month period. Currently November, February, May and July. Term V-chip Definition An electronic device that can be set to recognize and block programs with a particular rating.