Core Competencies

Financial condition

Management and culture

method to evaluate internal strengthsweaknesses

summing up

Potential foundation for any new or revised strategy

Inimatability

durability

appropriatability

sustainability

competitive superiority

Cash flows

access to outside capital

other scheduled capital spending plans

hurdle rate of new projects

Managers are resoected

people feel personally motivated to change

the organization is nohierachical

people are accostumed to collaborative work

there is a culture of accountability for results

performance is rewarded

1)select an individual to facilitate the analysis

2) Create a SWOT team of knowledgeable individuals from diffrent functional areas of the company

3) Branstormin the company unit strengths

4) Record all suggestions on a flip chart

5) consolodate idea post all flip pages on wall

6) clarify ideas

7) Identify the top three strenghs

8) Summerize the company strengths

9) Repeat step 2-6 for company or unit weakness