Term
Elements in Successful Strategy |
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Definition
1. Long-term, simple and agreed objectives
2. Profound understanding of the competitive environment
3. Objective appraisal of resources |
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Term
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Definition
| the overall plan for deploying resources to establish a favorable position |
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Term
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Definition
| scheme for a specific maneuver |
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Term
| Characteristics of strategic decisions |
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Definition
1. Important
2. involve a significant commitment of resources
3. not easily reversible |
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Term
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Definition
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Term
| takeaways from Laura Ashley case |
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Definition
1. Look at multiple dimensions
2. Look at multiple years
3. Look at quality of info |
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