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Strategy Ch.6
n/a
26
Other
Graduate
10/06/2011

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Cards

Term
acquisition
Definition
- strategy to grow through the purchase of an existing organization, unit of an organization, or a product/service
Term
adaptive strategy
Definition

more specific then directional strategies and provide the primary methods for achieving the vision (adapting to the environment)

- these stratagies determine the scope of the organization and specify how the organization will expand scope, reduce scope or maintain scope

Term
alliance
Definition
formulation of a formal partnership
Term
analyzer strategic posture
Definition
balance market defense in some markets whith selectively entering a limited number of markets or products
Term
backward vertical integration
Definition

- when an organization grows along the channel of distribution toward its suppliers (upstream)

adding new members along the distribution channel (toward a later stage) for present products and services or controlling the flow of patients from one institution to another

Term
combination strategy
Definition
used in large complex organizations because no single strategy along my be sufficient
Term
competitive stratgey
Definition

determine the means for carrying out the market entry strategies

determine the organization's posture and identify the basis for competing in the market

 

two types of strategies:

(1) determines an organization's strategic posture

(2) positions the organization vis a vis other organizations in the market

- theses strategies are market oriented and best articulate competitive advantage

Term
concentric diversification
Definition

also known as related diversification

- develops a circle of related businesses

- because the organization chooses to develop a "ccircle" of related products

Term
conglomerate diversification
Definition
- aka unrelated diversification generally involves semi-autonomous divisions or strategic service units
Term
cooperation strategy
Definition
most used in the 1990s-2000s include mergers, alliances and joint ventures
Term
corporate level strategy
Definition
Term
cost leadership
Definition
 low-cost/price strategy directed toward entire market
Term
defender strategic posture
Definition
focus on a narrow market with limited number of products or services and aggressively defend this segment through pricing or differentiation
Term
development strategy
Definition
takes the form of internal development, internal venture, or reconfiguring the value chain
Term
differentiation
Definition
development of unique product/service features directed toward entire market
Term
divestiture
Definition

selling an operating unit or division to another organization

- typically the unit will continue in operation

Term
divisional strategy
Definition
Term
ends-means chain
Definition

the organization must first establish or reaffirm and reach consensus on its mission, vision, values, and strategic goals- the ends

- then the adaptive strategies must be identified and are the means to accomplishing the directional strategies

Term
enhancement
Definition
seeking to improve operations within present product or service categories through quality programs, increasing flexibility, increasing efficience, speed of delivery and so on
Term
expansion of scope of strategy
Definition
in the case that expansion is deemed the best way to perform the mission then one of the following strategies is selected: diversification, vertical integration, market development, product development, and penetration
Term
focused factory
Definition
involves providing comprehensive services across multiple markets for one specific disease
Term
focus strategy
Definition
a market segment strategy that is directed toward the particular need of a defined market segment
Term
forward vertical integration
Definition
adding new members along the distribution channel (toward an earlier stage) for present products and services or controlling the flow of patients from one institution to another
Term
generic strategy
Definition

an organization may serve a particular segment of the market using focus strategies

- used to position in marketplace

Term
harvesting
Definition

products or services typically in late stages of the product life cycle (late maturity and decline) where industry-wide revenues are expected to decline

- these products or services will ultimately be discontinued but may generate revenue for some time

- few resources are allocated to these areas

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