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| where did the early sports come from? |
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| what were some of the earliest sports? |
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| thoroughbred racing,soccer, baseball |
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| why was thoroughbred racing so popular? |
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| what contributed to thoroughbred racing's growth and popularity? |
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| olympica, ncaa, augusta national golf club,european soccer |
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| what were the two main reasons the EM didn't work in the US? |
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| 1. religion 2. didn't have a middle class |
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| why did harness racing make it in the US? |
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| what are some recent created sporting events? |
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| 1st woman in sport management. co-owner of Newark eagles In the negro baseball league. |
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| founded the womens tennis association, worls teamtenning, and the womens sports foundation. |
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| Chinese American executive in major league baseball. currently the vice-president for baseball operations with MLB |
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| president of NBA international. oversaw NBA's global expansion. |
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| vice chairman of the board of the NO saints of the NFL |
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| American executive for the LA Lakers of the NBA. VP of business operations and NBA Board of governors representative |
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| WNBA Washington mystics team president, managing partner, and governer. |
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| athletic director at Rutgers. served as executive senior associate director of athletics for U of L |
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| even the best teams had to lose a substantial portion of their games |
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| architect of pro. golf tournament |
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| Indoor facilities that host sporting and entertainment events. |
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| Similar to arenas but are outdoor/domed facilities. |
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Almost always built and owned by a public entity.
Built to lure conventions and business meetings. |
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| Public assembly facility that are primarily utilized for the presence of live artistic entertainment. |
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| Consist of stadiums, arenas, and theatres. Market dictated by student population. |
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| Venues located in large cities. Considered must play venues because of size and revenue. |
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| The $ to build facilities is usually attained by issuing bonds which are a promise by the borrower to pay back the lender a specified amount of $ with interest, within a specified period of time. |
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| are backed by the local gov’s ability to raise taxes by the pay off the debt. These are considered relatively safe investments |
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| backed spec. by the fac. Ability to generate revenues. These are riskier b.c the fac. has to gen. sufficient funds to meet both the annual operating costs of the arena and the annual debt payments. |
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| paid by homeowners who are often long-term res. Of a city. |
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| taxes anyone who works in the community, regardless of whether that person actually resides in the community |
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| forces visitors to pay directly for the facility but a locality must be careful not to make the tax so high that it becomes a barrier to people |
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| markets w. several venues in a close proximity to one another |
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| four main factors that cause sport consumers to purchse/ not purchase a sport org. product or service |
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| quality, quantity, time, cost |
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| process of providing continued satisfaction and reinforcement to individuals or organizations who are past or current customers |
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| Corresponds to the escalator concept whereby sport organizations are continually striving to move customers up the escalator from purchasing single-game tickets to purchasing mini-ticket plans, and then to full season ticket packages |
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| instructive process that continually and systematically supplies information and assistance to the prospective sponsorship decision maker in order to enhance product knowledge, facilitate understanding of product benefits, and establish a sense of partnership between rights holder and buyer |
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| top ten rules for a good sales person |
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Definition
1. Laugh
2. Use a common-sense fit
3. Wear Teflon (don’t take rejection personally)
4. Know the prospect
5. Pump up the volume (make a lot of calls, see a lot of people)
6. Knock on old doors (keep trying)
7. Consult, don’t sell
8. Listen
9. Have two kinds of beliefs
10. Ask for the order (close the sell) |
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1. Schedule a meeting
2. At 1st meeting, listen 80% of the time.
3. Arrange follow-up meeting.
4. Create proposal.
5. Present the proposal as a draft.
6. Negotiate final deal and sign. |
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| big four rules of sport selling |
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Definition
Process of identifying customers
Be able to get through to customers
Increase awareness & interest in product
Persuade customer to act on interest (purchase) |
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