Term
Strategies of B & W:
Disclosure |
|
Definition
- Used when story first broke.
|
|
|
Term
Strategies of B & W:
Attacking the Accuser |
|
Definition
- B & W attacked Wigand.
- Claimed that Wigand was a "master of deceit..." Wigand attempt to portray himself as some kind of hero when in reality he was out for personal gain.
- Includes assesment of Wigand's motivation
- Stated that Wigand "mislead management at Ba& W with half truths" |
|
|
Term
Strategies of B & W:
Provaction |
|
Definition
| Attempted to silence Wigand from speaking to authorities through a restraining order barring him from speaking on the matter. |
|
|
Term
Strategies from B & W:
Denial |
|
Definition
| - B & W denied Mr. Wigand's allegations that the company killed efforts to make a safer cigarette. |
|
|
Term
Examination of Strategies used by B & W
|
|
Definition
- Largely focused on attacking the accuser
- Used denial to separate itself from the allegations of wrongdoing
- Employed minimization
- Used victimization
- Employed provacation |
|
|
Term
Examining strategies:
How did B&W employ minimization
|
|
Definition
| B & W attempted to minimize the court subpoena by noting it as a litany of unsusbatiated claims |
|
|
Term
Examining Strategies:
How did they use victimization: |
|
Definition
| Claimed it was a victim of false and one sided information |
|
|
Term
Examination of Strategies:
Employed provocation |
|
Definition
| Wigand's refusal to abide by the restraining order left B & W no other choice but to hold him in contempt. |
|
|
Term
Suggestions to Organizations dealing with WBers:
What will the characteristics associated with wrongdoings influence? |
|
Definition
| The type of response strategy offered. |
|
|
Term
Suggestions for Orgs:
What will allegations by a WBer likely prompt? |
|
Definition
| The use of defensive strategy where the organization claims wrondoeing does not exist and attempt to elminate doubts about the legitmacy of the organization. |
|
|
Term
Suggestions for Orgs:
What should the emphasize? |
|
Definition
| The organization's image so they can regain stakeholders. |
|
|
Term
Suggestions to Orgs:
If the org is less concerned with the interest of victims and more with the long term financial effects... |
|
Definition
| May find both the image and legiimacy of the organizations threatened |
|
|
Term
| What are some IR misinterpretations? |
|
Definition
- Corporate image may be assumed as unitary and/or homogenous and oversimplifies the discouse about image into a battle between good and bad, positive vs. negative effects.
- Reader may assume that IR must be approached from the point of view of the coporation. |
|
|
Term
|
Definition
| - The reciever has multiple, everchanging positive and negative images. |
|
|
Term
| What should be taken into account? |
|
Definition
| The social and personal factors that influence one's perception, which the corporation has no control over. |
|
|
Term
| Regardless of effforts, what else contributes to one's perception? |
|
Definition
| Cultural and Socio-economic factors. |
|
|
Term
Possible Problems with IR:
How is culture today fragmented? |
|
Definition
| Coporations are foced to create discourse from scraps and bits of evidence and are taken as finished texts by audience. |
|
|
Term
Possible problems with IR:
Should Critics take that statement as the sole artifact in need of interpertation?
|
|
Definition
| No! They must go beyond the given text to render a full account of the IR process. |
|
|
Term
Problems with IR measurement:
How can one oversimplify the assessment of IR effectiveness: |
|
Definition
- Assess how well the corporation used the available means of persuasion
- May try to document changes in the world, but it is difficult to measure/answer questions as to what to measure, how and when. |
|
|
Term
Problems with IR measurement:
Do common indicators garuntee that the corporations strategies cause them? |
|
Definition
| No, they may have occurred eventually anyways. |
|
|
