What are the two things you should always bring with you to an event you planned?

• Duct Tape
• Zip Ties

1. Work
2. Leisure
3. Recreation/Religion/Volunteering/Nothing
4. Special Events

Program Planning

• People to be served/ marketing
• Finances/ Budget/ Money
• Facilities and Equipment
• Staff/ Volunteers
• Activities

• Facility Based
• Organization based
• Community Based
• Tourism Based

10 Basic Special event sub-field types (Goldblatt)

• Civic Events- Produced by cities and towns
• Expositions/Trade Show- public and private
• Fairs and Festivals- Commerical/ non-profit
• Hallmark Events- Olympics
• Hospitalitiy- Hotel based events
• Meetings and conferences- conventions
• Retail events- promotional events
• Social life-cycle events- weddings/ anniversaries/ funerals
• Sport events- event plus side events (fiesta bowl)
• Tourism- event tourism/ heads-in-beds

• The planning and production of events
• and possibly the formation and/or administration of organizations that govern these events

Event Managers Work for...

• Private for-profit commerical enterprises
• Non-profit organizations- development
• Public organizations- primarily government

History Of the Profession: 1976

1976- Bi-centennial>produced by amateurs

1. Sideline to other professions
2. Secretaries/ admin assts.
3. had the skills and could adapt

1984- LA Olympics> produced by professionals

1. sponsorships> $$$ money
2. Surging ahead> economic, cultural and social significance
3. Media coverage

Academic Status- college courses

• IFEA: 1990= 200 USA/Canada; 2005= 5000 event managers Worldwide
• Most event planners still came into field from other professions, but times are rapidly changing

What are the four things needed to be an "official" Profession?

1. Government sanction through licensing to exlude non-qualified
   • Does event management having this? Not at this time> probably not in the future
2. Accreditation of educational programs
   • Has begun, but uncommon
3. Occupational values and ethics
   • self-regulation through professional associations
4. Body of theory and technical skills
   • Yes- clearly technical skills
   • Theory- research, professional journals by educators in field
   • Social Sciences and Events- as part of leisure
     • History
     • Geography
     • Cultural Anthropology
     • Sociology
     • Psychology
     • Political Science
     • Economics

• Profits
• Other Economic benefits
• Societal benefits
• Unintended or negative impacts

An event is really just a vehicle for attaining goals

What are inputs in the event management business?

• Tangible resources> facilities, equipment, $$$
• Human resources> staff volunteers and others
• Public Resources> market research, information, political and moral support, possible mandate/mission

• People to be served/ marketing
• Finances
• Facilities and equipment
• Staff
• Activities

• Future Oriented
• Focused on goals and the resources to achieve them
• A process
• An outline
• It is NOT crisis management, although planning for potential crisis is important

• Politics
• The economy
• Demographcs
• Psychographics
• media
• technology
• culture
• environment
• urban conditions
• trends--> culture, health, sports, leisure, ect.

Design & implementation to create a NEW event

• Start and end Date
• Idea --> investigation (feasibility and resources) --> pull the trigger or not
• Create a draft plan ---> expand to a detailed plan
• Creat the Detailed Plan
  • Task/work plan
  • Scheduling.... Gantt chart
• Implement the detailed plan
  • Go --> start producing the event
  • Prior Activities
  • Adapt as you go (remember, the plan is an outline)... may include termination

• Often part of the project plan
  • created to obtain financial resources
  • created to establish partnerships
  • created to establish a financial plan and controls

Continue the success of ESTABLISHED event

• Consists of integrated policies and programs to achieve goals
• Many different strategic planning systems --> all basically an outline of how to move forward and be successful
• Vision ---> what resources do we have now or would like to add --> short term (5 year?) goals --> research --> strategies/plans/task assignment --> follow-up/evalution--> start over/adpat

1.  
   1. TV, radio, print, outdoor> place to spend $$$... Event sponsorship is opportunity for a business to have customers TOUCH the product> emotional connection
2. The old way> standardized gold/silver/bronze packages> more donation or philanthropy based
3. The new way> benefits/assets/ customized packages with VALUE
   • Marketing concept of exchange
   • Assets=$$$, in-kind, prestige, +++
   • Brand
   • Drive Sales
   • Sample
   • Partners... Friends
4. Modern> fewer sponsors, more quality & service
5. Sponsorship Categories
   • Title
   • Presentation
   • Venue or Element
   • Sampling
   • Media
   • Supplier
   • Corporate memberships> locals... the family
6. Assets
   • Everything
   • Tangible/Intangible
   • Exclusive is best> sometimes limited works
   • Leverage everything

1. Admission
2. Budget (operational/ capital)
3. Grants, Philanthropy, Donations, Gifts, Charity, Contributions
4. Investments
5. Earned Income
   • Food & Beverage sales
   • Mechandise sales
   • Vendor Fees > crafts, commercial
   • Program ad sales
   • Media rights
   • Fundraisers (i.e. dinners)

• Title
• Presentation
• Venue or Element
• Sampling
• Media
• Supplier
• Corporate memberships> locals... the family

• International Special Events Society 
• Founded 1987
• 38 active chapters; 3600 professional members and 38 active chapters

• Mandate or mission
• Situation analysis
• Visioning and goals
• Market research
• Strategy formulation
• Management systems
• refinement

• Carnies, Community non-profits, carterers, restaurants
• In house (staff and volunteers), big companies