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Social Resarch
Exam 2
61
Sociology
Undergraduate 2
02/27/2007

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Term
Define conceptualization
Definition
The process of specifying what we mean when we use particular terms
Term
Define measurement
Definition
Careful, deliberate observations of the real world for the purpose of describing objects and events in terms of the attributes composing a variable
Term
What is an indicator?
Definition
A sign of the presence or absence of the concept we're studying
Term
What is dimension?
Definition
A specifiable aspect of a concept
Term
Define nominal and operational definitions?
Definition
Nominal: commonsense or dictionary definition
Operational: specifies how a concept will be measured
Term
Describe nominal level of measurement
Definition
Nominal is a level of measurement describing a variable that has attributes that are merely different.
It is exhaustive, and
mutually exclusive,
Term
What is ordinal level of measurement?
Definition
Ordinal is a level of measurement describing a variable with attributes we can rank order along some dimension
Term
Describe interval level of measurement
Definition
Interval is a level of measurement describing a variable whose attributes are rank-ordered and have equal distances between adjacent attributes
Term
Describe ration level of measurement
Definition
Ration is a level of measurement describing a variable with attributes that have all the qualities of nominal, ordinal and interval measures and in addition are based on a "true zero" point
Term
What is reliability?
Definition
A quality of measurement that suggests that the same data would have been collected each time in repeated observations of the same phenomenon
Term
What are two ways to test reliability?
Definition
Test-retest method, inter-rater reliability
Term
What is the test-retest method?
Definition
Take the same measurement more than once, compare results
Term
What is inter-rater reliability?
Definition
All investigators on a project must measure the variables in the same way
Term
What is validity?
Definition
A term describing a measure that accurately refelcts the concept it is intended to measure
Term
What are 3 forms of validity?
Definition
Face validity
Criterion or construct validity
Content validity
Term
Define index
Definition
A type of composite measure that summarizes and rank-orders several specific observations and represents some more general dimension
Term
Define scale
Definition
A type of composite measure composed of several items that have a logical or empirical structure among them.
Term
What are some similarities between indexes and scales?
Definition
Ordinal measure
Rank order units of analysis in terms of specific variables
Utilize more than one data item
Term
What is a difference between indexes and scales?
Definition
A scale has an inherent intensity structure?
Term
What is index construction logic?
Definition
To create an index, we could simply give respondents 1 point for each action that they have taken
Term
What is scale construction logic?
Definition
To create a scale, we would score respondents according to the pattern that best represents them
Term
What are 7 steps of index construction?
Definition
1. Select items
Face validity
Unidimensional
General or specific
Adequate variance
2. Examine empirical relationships
With other items
With independent-dependent variable
3. Assign scores
4. Missing data?
5. Validate the index
Administer index
Statistical validation (internal validation
factor analysis
reliability analysis
Chronbach's Alpha (range
0-1)
Another option: split-
half method
6. External validation
Determines construct or predictive
validity
7.
Term
Discuss the Bogardus Social Distance Scale
Definition
Are you willing to permit African-Americans to live in your country?
Are you willing to permit African-Americans to live in your community?
Are you willing to permit African-Americans to live in your neighborhood?
Are you willing to let an African-American live next door to you?
Are you willing to let an African-American marry your daughter?
Term
Describe the Thurstone Scales
Definition
Judges determine the intensity of different scales.
Term
Discuss the Likert Scale
Definition
Uses a standardized response format
IE strongly agree, strongly disagree
Term
Describe the Semantic Differential Scale?
Definition
Respondents are asked to rank answers between two extremes
Term
What are the steps of the Guttman scale?
Definition
1. Select items that differ in their level of intensity?
2. Administer scale
3. Determine if the items have a hierarchical pattern
Term
What is sampling?
Definition
A method for collecting information and drawing inferences about a larger population or universe, from the analysis of only part thereof
Term
What are four forms of non-probability sampling?
Definition
1. Convenience sample
2. Purposive or judgemental sampling
3. Snowball sampling
4. Quota sampling
Term
What is convenience sampling?
Definition
Using subjects that are readily available
Term
What is purposive/judgemental sampling?
Definition
Sample is selected based upon knowledge of a population, its elements, and the purpose of the study
Term
What is snowball sampling?
Definition
Used when members of a population are difficult to locate
Term
What is quota sampling?
Definition
Used to ensure generalizability when researcher has some knowledge of the population and its characteristics
Term
What is probability sampling?
Definition
A sample that gives every member of the population a known (nonzero) chance of inclusion
Term
What are the two "logics" of probability sampling?
Definition
1. A sample will accurately reflect the population if every member of the population is given the same chance of inclusion
2. As sample size increases, the sample becomes more representative of the population
Term
Define representativeness
Definition
Quality of a sample having the same distribution of characteristics as the population from which it was selected
Term
What is a sampling error?
Definition
The degree of error to be expected of a given sample design
Term
Define element
Definition
Unit about which information is collected and that provides the basis of analysis
Term
Define population (theoretical population)
Definition
The theoretically specified aggregation of study elements
Term
Define study population
Definition
Aggregation of elements from which the sample is actually selected
Term
Define sampling frame
Definition
The list or quasi list of units composing a population from which a sample is selected
Term
What are the four types of probability sampling designs?
Definition
1. Simple random sampling
2. Systematic random sampling
3. Stratified random sampling
4. Cluster sampling
Term
Define simple random sampling
Definition
Every element in the population is given the same chance of inclusion
Term
Define Systematic Random Sampling
Definition
Involves selecting every nth member (element) from a list of population elements after the first member has been randomly selected
Term
Define stratified random sampling
Definition
Involves dividing population into groups then randomly sampling from each group
Term
Define cluster sampling
Definition
A multistage sampling technique in which natural groups are sampled initially with the members of each selected group being subsampled afterward
Term
What is an experimental group?
Definition
A group of subjects to whom an experimental stimulus is administered
Term
What is a control group?
Definition
A gruop of subjects to whom no experimental stimulus is administered and who resemble the experimental group in all other respects
Term
What is a double-blind experiment?
Definition
An experimental design in which neither the subjects nor the experimenter know which is the experimental group and which is the control
Term
The experimental and control groups must be as similar as possible. What are two ways this is achieved?
Definition
1. Randomization (random sampling)
2. Matching (quota sampling)
Term
What are three pre-experimental research designs?
Definition
1. One-shot case study
2. One-group pretest-posttest
3. Static-group comparison
Term
What is a one-shot case study?
Definition
A single groups of subjects is measured on a variable following an experimental stimulus
Term
What is a one-group pretest-posttest?
Definition
adds a pretest for the group, but lacks a control group
Term
What is a static-group comparison?
Definition
Has a control group and an experimental group, but lacks a pre-test
Term
What is internal invalidity?
Definition
Occurs when the conclusions drawn from an experiment don't accurately reflect what went on in the experiement itself
Term
What are six sources of internal invalidity?
Definition
1. Selection bias - Occurs when control and experimental group are initially dissimilar
2. History - Effect of historical events
3. Testing - Effect of test-retest
4. Instrumentation - Validity of measure
5. Statistical Regression - An "extreme" group will tend to regress towards the mean
6. Experimental Mortality - Subjects drop out
Term
What is external invalidity?
Definition
Occurs when the experimental conclusions are not generalizable to the real world
Term
Define response rate. What is the significance of it?
Definition
Response rate: number of people participating in a survey divided by the number selected in the sample
Significance:
Generalizability assumes a 100% response rate
Affects sample size required for a project
Totoal sample size = required sample size / probable response rate
Term
What is a guideline for writing close-ended questions?
Definition
Response categories for closed-ended questions must be mutually exclusive and exhaustive

Example: What is your religious affiliation?
Protestant
Catholic
Lutheran
Baptist
Jewish
Term
What are more guidelines for writing questions? There are 8 of them
Definition
1. Respondents must be competent to answer
2. Avoid double-barreled questions
3. Short questions are best
4. Avoid biased items and terms
5. Respondents must be willing to answer (questions concerning sexual behavior, deviance, illegal behavior, etc.)
6. Questions should be relevant
7. Avoid negative terms
8. Items should be clear
Term
What are 3 general suggestions for writing questions?
Definition
1. Appropriate reading level
2. Include clear instructions
3. Make questionnaire attractive and easy to read
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