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| a belief that associates a group of people with certain traits |
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| negative feelings toward people based on their membership in certain groups |
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| behavior directed at people because of their membership in a particular group |
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| people who tend to see social groups as relatively fixed, static entites and the borders between groups as relatively clear and rigid |
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| people who tend to see social groups as relatively dynamic and changeable, with less consistency within groups and more malleability between groups |
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| an overestimate of the association between variables that are only slightly or not at all correlated |
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| the tendency to perceive stimuli that differ from expectations as being even more different that they really are |
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| realistic conflict theory |
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| the theory that hostility between groups is caused by direct competition for limited resources |
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| the theory that small gender differences are magnified in perception by the contrasting social roles occupied by males and females |
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| a form of sexism characterized by attitudes about females that reflect both negative, resentful beliefs, and feelings and affetionate, chivalrous, but potentially patronizing beliefs and feelings |
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| direct contact between hostile groups will decrease prejudice under certain conditions |
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| a cooperative learning method used to decrease racial prejudice through interaction in group efforts |
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| an attitude such as prejudice that one is not aware of having |
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| implicit association test (IAT) |
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| a covert measure of unconious attitudes derived from the speed at which people respond to pairings of concepts such as black or white with good or bad |
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| cognitive dissonance theory |
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Definition
| the theory that holding inconsistent cognitions arouses psychological tension that people become motivated to reduce |
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| influence that produces conformity when a person believes others are correct in their judgments (to be right) |
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| influence that produces conformity when a person fears the negative social consequences of appearing deviant (to be liked) |
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| the change of beliefs that occurs when a person privately accepts the position taken by others |
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| a superficial change in over behavior, without a corresponding change of opinion, produced by real or imagined group pressure |
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| foot-in-the-door technique |
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| a 2 step compliance tech in which an influencer sets the stage for the real request by 1st getting a person to comply with a much smaller request |
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Term
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Definition
| the influencer secures agreement with a request byt then increases the size of that request by releaving hidden costs |
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| door-in-the-face technique |
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Definition
| the influencer prefaces the real request with one that is so large that it is rejected |
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Definition
| the influencer begins with an inflated request, the decreases its apparent size before offering a discount or bouns |
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Definition
| social influence depends on the strength, immediacy, and # of sources persons relative to target persons |
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