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| A change in one's behavior due to the real or imagined influence of other people |
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Conformity can be thought of _______
that holds us together? |
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| Conformity is generally thought of as? |
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Informational Social Influence |
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Definition
| is the influence of other people that leads us to conform because we see them as a source of information to guide our behavior. We conform because we believe that others' interpretation of an ambiguous or novel situation is more correct than ours and will help us choose an appropriate course of action. |
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| When people conform to the behavior of others because they genuinely believe that these other people are right |
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| Conforming to other people's behavior publicly without necessarily believing in what the other people are saying |
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| Sherif was interested in how social norms form. He wondered if people influenced each other's interpretation of their environment. For example, nowadays I might run a study to see if people would come to have a different evaluation of a new tv show if they first viewed it with a group of people who liked it or if they first viewed it with a group of people who disliked it. The show would be the same, but, Sherif would expect that the social context would alter how we thought about the tv show then and perhaps forever. |
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