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| describes how people behave in a situation |
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| what people should do in a situation/approved behaviour |
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| misconception- multiple members reject social norms (privately) but believe others agree with norms |
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| influences others-believes others are correct and also wants to be correct- so they conform |
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| people change their private view and conform to group behaviour |
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| conform when they fear a negative social consequence from deviance |
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| conform to agree with others even if others are wrong and they are right |
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| people closer to us have more impact on our opinions |
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| help those who have helped us |
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| disclose to those who have helped us |
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| cooperate with those who have cooperated with us/compete with those who have competed with us in the past |
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| persuaded by those who have complied in the past |
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| elaboration likelihood model |
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| people focus on different parts of the message based on their involvement |
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| people carefully evaluate arguments in a message |
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| people don't think about message, influenced by superficial characteristics |
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| message that is not initially persuasive becomes more persuasive- forget source |
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| people change their attitudes/behaviour to fit the situation |
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| comply with requests of others who have done a favour for us (pro-social, self-disclosure, cooperation/competition, compliance) |
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| comply to a request if others similar to us are complying |
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| comply with requests similar to the position we take |
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| comply with friends/others we like |
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| value opportunities and products less available |
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| a person is exposed to many stimuli so quickly they are subconsciously persuaded |
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| making people aware that they will soon receive a persuasive message |
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| the feeling people have when their freedom is threatened and they want to restore it |
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| allows people to better defend a stronger version of the message later on, increases attitude certainty |
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| attitudes that are important to us are more consistent to persuasion |
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| people do better on a task when in the presence of others than when alone |
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| people do worse on a task when in the presence of others than when alone |
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| the presence of others is energizing |
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| people's concern about being evaluated by an audience |
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| group members believe it is not one member's responsibility to complete a task |
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| people's motivation to exert effort in group tasks as depending on whether their efforts will be identifiable |
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| identifiable contributions |
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| if people believe their contributions will be identifiable |
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| whether/not you believe their contributions will be identifiable |
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| people work harder on a task that is important to them (even if efforts are unidentifiable) |
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| work harder to compensate for others' social loafing |
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| characteristic- transform collection of individuals into members of a group |
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| group makes riskier decision than individual would make alone (risky shift) |
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| tendency among group members to achieve concurrence/unanimity as opposed to the "best decision" |
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| reward desirable behaviours, react to mistakes/problems after they occur |
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| establish trust and excitement about goals- better approach, creates intrinsic motivation |
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| emphasizes the importance of having a match between leader's traits and demands of the situation |
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| organize projects/achieve goals |
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| build supportive/caring work environment- set out feedback and contributions |
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| when the interests of one group/individual conflicts with interests of another group/individual |
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| resource can be reduced/eliminated because of overuse |
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| some people contribute- all benefit, if no people contribute, no one can have the benefits (example: giving blood) |
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| decision to compete or cooperate, one person follows the other's lead |
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| become anonymous in a crowd, less responsible for actions |
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| social restraints are loosened- become more suggestible to impulsivity |
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| acts of violence are contagious |
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| when people are in large groups, they are less likely to follow normal rules of behaviour- lose awareness of self as a distinct individual |
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| do not lose individual identity, gain a new social identity as a member of that group |
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| groups threatened take pleasure in another group's failure, even if they have no direct benefit |
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| members who feel their identity is threatened act hostile toward other members of other groups |
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smaller groups=greater loyalty
minority groups=better loyalty than majority groups |
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