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Social Psych. Exam II
chapters 6 7 8 & 13
121
Psychology
Undergraduate 3
10/23/2013

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Term
Impact Bias
Definition
The tendency to overestimate the intensity & duration of one's emotional reactions to future negative events.
Term
Self-Affirmation
Definition

In the context of dissonance theory, a way of reducing dissonance by reminding oneself of one or more of one's positive attributes.

(through adding a new cognition)

Term
Cognitive Dissonance
Definition
The feeling of discomfort caused by performing an action that is discrepant from one's self-concept.
Term
The process of reducing dissonance is
Definition
unconscious
Term
people with high-self Esteem will
Definition
Experience more dissonance if engaging in foolish behavior than a person with low-self esteem
Term
In a research people given a boost to their self-esteem were
Definition
less likely to cheat if given the opportunity to do so, than individuals who had a lower opinion of themselves
Term

In a reserach, given a personality test, and revealed negative feedback to the subjects 

 

Definition
The subjects were more likely to cheat playing cards, if given the opportunity to do so.
Term
Human behavior stems from our need to
Definition

preserve a stable, positive self-image.

People strive to keep their self-concepts consonant with their actions.

Term
Bolstering self-esteem includes that people have to
Definition
focus on his or her actual stregths, positive values, and good qualities & then strive them to make them consonant with his or her actions.
Term
irrevocability hypothesis
Definition
Irrevocability of a decision always increases dissonance and the motivation to reduce it.
Term
chosen alternative is
Definition
seldom entirely positive
Term
Postdecision Dissonance
Definition
Dissonance aroused after making a decision typically reduced by enhancing the attractiveness of the chosen alternative & devaluating the rejected alternatives
Term
lowballing
Definition
creating the illusion of irrevocability. Unscrupulos strategy whereby a salesperson induces a customer to agree to purchase a product at a low cost, subsequently claims it was an error, & then raises the price; frequenty, the customer will agree to make the purchase at the inflated price.
Term
lowballing works because:
Definition

1) Commitment of sorts exist.

2) The feeling of commitment triggered the anticipation of an exciting event.

3) Price slightly higher at another delarship.

Term
postdecision dissonance
Definition
Dissonance aroused after making a decision, typically reduced by enhancing the attractiveness of the chosen alternative & devaluating the rejected alternatives.
Term
Leon Festinger
Definition
The first to investigate the precise workings on cognitive dissonance.
Term

Regardless a person decides to cheat or not:

 

Definition
the threat to your self-esteem arouses dissonance.
Term
The decision to behave inmorally is not merely a rationalization of your own behavior but:
Definition
a change in your system of values.
Term
Judson Mills
Definition
performed the experiment on how dissonance affects personal values on elementary school children (attitudes towards cheating).
Term
When a decision is made, people justify it to reduce dissonance (preserve self-esteem), though that justification might:
Definition
later make it hard for you to change your mind.. even when you should.
Term
THe study on primates suggests:
Definition
it has been of evolutionary benefit to stick with a decision once made (reducing the preference of the variable not chosen).
Term

If many thoughts are consonant with having told a lie:

 

Definition
you would not experience much dissonance
Term
Using fMRI technology, while people experience various kinds of dissonance:
Definition
Striatum & other highly specific areas of the brain within the prefontal cortex were active.
Term
Prefontal cortex is in charge of
Definition
planning & decision making.
Term
Drew westen found that when people confronted with dissonant information:
Definition
the reasonin areas of the brain virtually shut down.
Term
the emotion circuits of the brain  light up happily when
Definition
consonance is restored.
Term
Westen calls the neurological dissonant:
Definition
"cognitive kaleidoscope". until the pieces fall into the pattern they want to see.
Term
A person experiences the least dissonance if there is enough:
Definition
external justification
Term
Justification of effort
Definition
The tendencey for individuals to increase their liking for something they have worked hard to attain
Term
dissonance-reducing behavior might be less prevalent in "colectivist" cultures because
Definition
the needs of the group matter more then the needs of the individual.
Term
"collectivists cultures" experience dissonance more likely when:
Definition
their behavior shames or dissapoints "others".
Term
If a person agrees to go through a demanding or an unpleasant experience in order to attain a goal or object:
Definition
tha goal or object becomes more attractive.
Term
A person experiences dissonance the most if there is not enough external justification for one's behavior. Instead, the person will try to find enough:
Definition
internal justification, by reducing dissonance and changing something about one's self, such as ones's attitude or behavior.
Term
Counterattitudinal Advocacy
Definition
"saying becomes believing".. when we claim to have an opinion or attitude that differs from our tru beliefs. There is not enough external justification so one's convinced one's self that the attitude we've changed is moved to whatever we said.
Term
The smaller the incentive
Definition
the greater the attitude change
Term
Insufficient punishment
Definition
The dissonance aroused when individuals lack suffient external justification for having resisted a desired activity or object, usually resulting in individuals devaluing the forbbiden activity or object.
Term
self-persuasion
Definition
A long-lasting form of attitude change that results from attempts at self-justification.
Term
Hypocrisy Induction
Definition
The arousal of dissonance by having individuals make statmetns that run counter to their behaviors and then remainding them of the inconsisitency between what they advocated and their bahavior. The purpose is to lead individuals to mmore responsible behavior.
Term
The Ben Franklin Effect
Definition

Justifying Acts of Kindness

If we have done someone a favor, we're likely to feel more posetively toward that person than if we don't do the favor because of an imperonal request.

Term
Attitudes
Definition
Evaluations of people, objects & ideas.
Term
Cognitively Based Attitude
Definition
An attitude based primarly on people's beliefs about the properties of an attitude object.
Term
Affectlively Based Attitude
Definition
An attitude based more on people's feelings & values than on their beliefs about the nature of an attitude object.
Term
Affectively based attitudes can result from:
Definition
sensory reaction, aesthetic reaction, or conditioning.
Term
Clasical conditioning
Definition
The phenomenon whereby stimulus that elicits an emotional response, which is paired with a neutral stimulus that does not, until the neutral stimulus takes on the emotional properties of the first stimulus.
Term
Operant Conditioning
Definition
The phenomenon whereby behaviors we freely choose to perform become more or less frequent, depending on whether they followed by a reward (positive reinforcement) or punishment.
Term
Affectively based attitudes:
Definition

1) do not result from a rational examination of the issues

2) are not governed by logic

3) are often linked to people's values, so that trying to change them challenges those values.

Term
Behaviorally Based Attitude
Definition
An attitude based on observations of how one behaves toward an object
Term
Explicit Attitudes
Definition
Attitudes that e consciously endorse and can easily report
Term
Implicit Attitudes
Definition
Attitudes that are involuntary, uncontrollable, and at times unconscious
Term
People can have both implicit & explicite attitudes toward the samething:
Definition
Implicit attitudes are rooted more in people's childhood experiences, whereas explicit attitudes are tooted more in their recent experiences.
Term
When attitudes change, they often do so:
Definition
In response to social influence
Term
Persuasive Communication
Definition
Communication (a speech, ot television) advocating a particular sie of an issue.
Term
The Yale Attitude Change Approach
Definition
The study of the conditions under which people are most likely to change their attitudes in response to persuasive messages, focusing on the source of the communication, the nature of the communication, the nature of the audience.
Term
Elaboration Likelihood Model
Definition
Amodel explaining two ways in which persuasive communications can cause attitude chage
Term

ELM

Centrally

Definition
when people are motivated & have the ability to pay attention to the arguments in the communication
Term
ELM Peripherally
Definition
when people do not pay attention to the arguments but instead swayed by the surface characteristics (e.g who gave the speech)
Term
Central Route to Persuation
Definition
The case in which people elaborate on a persuasive communication, listening carefully to and thinking about the arguments, which occurs when people have both the ability & the motivation to listen carefully to a communication
Term
Peripheral Route to Persuation
Definition
the case in which people do not elaborate on the arguments in a persuasive communication but are instead swayed by peripheral cues
Term
The motivation to pay attention to the arguments
Definition
is the personal relevance to the topic
Term
need for cognition
Definition
a personality variable reflecting the extent to which people engage effortful cognitive activities
Term
Fear arousing communication
Definition
persuasive message that attempts to change people's attitudes by arousing their fears
Term
Heuristics-Systematic Model of Persuation
Definition
An explanation of the two ways in which persuasive communications can cause attitude change; either systematically processing the merits of the arguments or using mental shortcuts (heuristics), such as "Experts are always right".
Term
Emotions and moods
Definition
can act as heuristics to determine our attitudes
Term
The problem with "how do I feel about it"  heuristic is that:
Definition
We can make mistakes about what is causeing our mood, misattributing feelings created by a sorce (x) to another (z)
Term
Fight fire with fire means:
Definition
If an attitude is cognitively based, try to change it with rational arguments; if its is affectively based, try to change it with emotional appeals.
Term
cultural truisms
Definition
beliefs that most members of a society accept uncritically
Term
Attitude Inoculation
Definition
Making people immune to attempts to change their attitudes by initially exposing them to small doses of the arguments against their position.
Term
before letting kids watch TV or sending them off to the movies
Definition
it is good to remind them that they are likely to encounter several attempts to change their attitudes.
Term
Product placement
Definition
advertising while the show is broadcasting to get people into buying their products
Term
Reactance Theory
Definition
The idea that when people feel their freedom to perform a certain behavior is threatened, an unpleasant state of reactance is aroused, which they can reduce by performing the threatened behavior.
Term
peoples attitudes can be poor predictors of their behavior. Likewise,
Definition
attitudes do predict behavior under specific conditions, such as whether the behavior we are trying to predict is spontaneous or planned.
Term
Attitude accessibility
Definition
the strength of the association between an attitude object and a person's evaluation of that object, measured by the speed with which people can report how they feel abourt the object
Term
accessibility is high or low will depend on:
Definition
the more-direct experience people have with an attitude object, the more likely their spontaneus behaviors will be consistent with their attitudes
Term
Theory of Planned Behavior
Definition
The idea that people's intentions are the best predictors of their deliberate behaviors, which are determine by their attitudes toward 1) specific behaviors, their 2) subjective norms, and their perceived 3) behavioral control.
Term
Subliminal Messages
Definition
Words or pictures that are not consciously perceived but may neverthless inlfuence people's judgements, atitudes, & behaviors
Term

Conformity                                                                                            

Definition
A change in ones's behavior due to the real or imagined influenced of other people.
Term
Informational Social Influencial
Definition
The influence of other people that leads us to conform because we see them as a source of information to guide our behavior; we conform because we believe that others' interpretation of an ambiguous situation is more correct than ours and will help us choose an appropiate course of action. 
Term
Private Acceptance
Definition
Conforming to other people's behavior out of a genuine belief that what they are doing or saying is right.
Term
Public Compliance
Definition
Conforming to other people's behavior publicly without necessarily believing in what the other people are doing or saying.
Term
Contagion
Definition
The rapid spread of emotions or behaviors through a crowd
Term
Mass Psychogenic Illness
Definition
The occurence in a group of people of similar physical symptoms with no physical cause
Term
When will people conform to informational social influence
Definition

When the Situation is Ambiguous

When the Situation is a Crisis

When other People are Experts

Term
Normative Social Influence
Definition
The need to be accepted
Term
Social Norms
Definition
The implicit or explicit rules a group has for the acceptable behaviors, values, and beliefs of its members.
Term
Normative Social Influence
Definition
The influence of other people that leads us to conform in order to be liked and accepted by them; this type of conformity results in public compliance with the groups belief's & behaviors but nor necessarly in private acceptance of those beliefs & behaviors.
Term
The Asch Line-Judgement Studies shows:
Definition
Conformity and social approval
Term
Injuctive Norms
Definition
People's perceptions of what behaviors are approved or disapproved of by others
Term
Descriptive Norms
Definition
People's perceptions of how people actually behave in given situations, regardless of whteher the behavior is aproved or disapproved of by others
Term
An injuctive norm relates to what people in culture approve or disapprove of; (litering)
Definition
A DESCRIPTIVE norm relates to what most people in a culture ACTUALLY do (litering at a beaseball game)
Term
Invoking conformity to social norms can be used in the effort to address societal problems such as
Definition
litering
Term
Descriptive Type of norm made silent in the situation
Definition
(confedarate litters bag)
Term
Injuctive type of norm made silent in the situation
Definition
(confedarte picks up bag)
Term

                                                                                                                                                      Social Impact Theory specifies when normative social influence is most likely to occur by:

Definition
referring to the strength, immediacy & size of the group. More likely to conform when athe group is one we care about, when the group memebers are unanimous in their thoughts & behaviors , when the groups has three or more members, & when we are members of collectivist cutures. 
Term
Past conformity gives people:
Definition
Idiosyncrasy credits, allowing them to deviate from the group without serious consequences.
Term
Prejudice
Definition
A hostile or negative attitude toward people in a distinguishable group, based solely on their membership in that group
Term
Stereotype
Definition
A generalization about a group of people, in which certain traits are assigned to virtually all members of the group, regardless of actual variation among the members
Term
Illusory Correlation
Definition
The tendency to see relationships, or correlations, between events that are actually unrelated.
Term
Discrimination
Definition
Unjustified negative or harmful action toward a member of a group solely because of his or her membership in that group.
Term
Modern Racism
Definition
Outwardly acting unprejudiced while inwardly maintaining prejudice attitudes
Term
A two-Step Model of the Cognitive Processing of the Stereotypes
Definition

Automatic Processing occurs wo your awarness.

Controlled Processing occurs with you awarness. 

Term
Self-Fulfilling Prophecy
Definition
The case wherein people have an expectation about what another person is like, which influences how they act toward that person, which causes that person to behave consistently with people's oroginal expectations, making the expectations come true.
Term
Stereotype Threat
Definition
The apprehension experienced by members of a group that their behavior might confirm a cultural stereotype
Term
Institutional Discrimination
Definition
Practices that discriminate, legally or illegally, against a minority group by virtue of its ethnicity, gender, culture, age, sexual orientation, or other target of societal or company prejudice
Term
Institutionalized Racism
Definition
racist attitudes that are held by the vast majority of people living in a society where stereotypes and dicrimination are the norm
Term
Institutionalized Sexism
Definition
Sexist attitudes that are held by the vast majority of people living in a society where stereotypes and discrimination are the norm.
Term
Normative conformity
Definition
The tendency to go along with the group in order to fulfill the group's expectations and gain acceptance
Term
In groups superiority and the whole purpose of it is for:
Definition
Individuals to enhance their self-esteem by identifying with specific social groups.
Term
Out-Group Homogeneity
Definition
The perception that individuals in the out-group are more similar to each other (homogeneous) than thay really are, as wekk as more similar than members of the ingroup are.
Term
Dispositional vs. Situational Explanations
Definition
Stereotypes are so insidious & persistent is the human tendency to make dispositional attribution: to leap to the conclusion that a person's behavior is due to some aspect of his or her personality rather than to some aspect of the situation. This is the familiar FAE.
Term
Relying too heavily on dispositional attributions
Definition
often leads us to make attributional mistakes
Term
Ultimate Attribution Error
Definition
The tendency to make dispositional attributions about an entire group of people
Term
Blaming the victim
Definition
The tendency to blame individuals (make dispositional attributions) for their victimization, typically motivated by a desire to see the world as a fair place
Term
Realistic Conflict Theory
Definition
The idea that limited resources lead to conflict between groups and result in increased prejudice and discrimination.
Term
Scapegoating
Definition
The tendency for individuals, when frustrated or unhappy, to displace aggresion onto groups that are dislike, visible, and relatively powerless.
Term
The Contact Hypothesis (Gordon Allport) to reduce prejudice
Definition
Both gropus are equal; both share a common goal tha generates awarness of their shared interests and common humanity. and their contact is supported by law or local custom (social norms)
Term
Mutual Interdependence
Definition
THe situation that exists when two or more groups need to depend on one another to accomplish a goal that is important to each of them.
Term
Contact reduces prejudice: six conditions
Definition

mutual interdependence

having a common goal

equal status

friendly, informal setting

learns that the ouy-group members he comes to know are typical of their group, having multiple members of the out-group members present

social norms that promote and support equality among groups


Term
Jigsaw Classroom
Definition
A classroom setting designed to reduce prejudice and raise the self-esteem of children by placing them in small, desegregated groups and making each child dependent on the other children on the group to learn the course material and do well  the class.
Term
cooperative learning
Definition
improves race relations, bulding empathy, and improves instruction in schools.
Term
measuring implicit prejudices through
Definition
bogus pipeline and more recentely IAT (implicit association test)
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