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Social Psych Research Methods
Exam #2
32
Psychology
Undergraduate 4
03/16/2008

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Term
Population
Definition
All the cases who posess some defining attribute (i.e. adult americans, lawyers).
Term
Strata
Definition
Subgroups within the population (i.e. "adult americans" can be stratified by gender)
Term
Population element
Definition
A single member of a population
Term

Sample

Definition
Select some of the elements from a population.
Term

Parameter

Definition
Population value on some characteristic.
Term
Statistic
Definition
Estimate of population parameter based on the sample value on a characteristic.
Term
Sampling error
Definition
Parameter value - statistic.
Term
Accidental sample
Definition
Take the 1st "n" number of people you come across who are willing to be surveyed (also called a convenience sample).
Term
Quota Sample
Definition
Sampling using accidental procedure, being sure to get some fixed number of elements from various strate of the population.
Term
Purposive sample
Definition
A select sample of elements believed to be typical of the population.
Term
Simple Random Sample
Definition
Choose such that every element in the population has an equal probability of being selected.
Term
Stratified Random Sample
Definition
First divide the population into strata and then draw a simple random sample from within each strata.
Term
Cluster Sample
Definition
First draw a random sample of strata from the population and then randomly sample from within that.
Term
Ways to Minimize Sampling Error
Definition
  • Sample larger sizes
  • Keeep sample size constant.
Term
Why add a pretest?
Definition
  •  You can examine change from baseline
  • You can statistically control for the pretest and thus increase your power.
  • You can equate the 2 groups. Even with random assignment, groups won't be exactly equal unless they are very large in size.
Term
What are the problems with a before and after design?
Definition
  1. Carry over contamination effects
  2. Effects of practice are different for control vs. experimental group.
Term
Describe factorial designs
Definition
By far the most typical kind of design in experimental psychology. THey involve 2 or more IV's each with 2 or more levels. You cross each level of one IV with all levels of the second IV.
Term
What are the 4 types of research?
Definition
  1. Surveys and Questionnaires
  2. Randomized Experiments
  3. Laboratory Research
  4. Quasi-Experiments
Term

Describe surveys and questionnaires

Definition
They are correlational and typicall assess naturally occuring behavior. They occur in the field.
Term

Where do randomized experiments take place?

Definition
Either field or lab.
Term
Where does laboratory research take place and what type of design does it typically use?
Definition
In the lab with an experimental design.
Term
Describe Quasi-Experiments
Definition
Some place between experimental vs. correlational designs. Most typically occur in a field setting.
Term
What are the 3 essential characteristics of lab research?
Definition
  1. Control
  2. Manipulation
  3. Setting
Term
Why is "control" an essential characteristic of lab research?
Definition
Because it eliminates/minimizes extraneous influences. It increases statistical power and precision of conclusions.
Term
Why is manipulation an essential characteristic of lab research?
Definition
It allows you to manipulate variables and that IS the essence of an "experiment."
Term
WHy is setting an essential characteristic of lab research?
Definition
Because you can construct an appropriate and necessary setting in which to study the behavior of interest.
Term
What are 4 reasons TO do lab research?
Definition
  1. Basic research in nature
  2. Universalistic research
  3. When asking "what can happen?"
  4. When looking at Short-term effects of manipulated variables.
Term
What are 4 reasons NOT to do lab research/
Definition
  1. Applied research in nature
  2. Particularistic research
  3. When asking "What DOES happen?"
  4. When looking at long-term effects of variables that often can't be manipulated.
Term
Experimenter expectancy effects
Definition
Experimenter effects the behavior of the participants based on the hypothesis.
Term
How can you overcome experimenter expectancy effects?
Definition
WIth a double-blind test or using a script and keeping the experimenter blind to the hypothesis. Or use 2 experimenters and run all conditions at the same time.
Term
How can you overcome demand characteristics?
Definition
With a "cover story" or "2 experiments" or implicit measures such as the IAT.
Term
What are the 6 threats to internal validity?
Definition
  1. Maturation
  2. History
  3. Instrumentation
  4. Mortality
  5. Selection
  6. Testing
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