Term
| Majority Social Influence |
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Definition
Compliance: privately disagree, publicly agree
Normative social influence: wanting to be accepted by the group Asch's line study |
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Term
| Minority Social Influence |
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Definition
Internalisation: publicly & privately agree
Informational social influence: wanting to be right
Mocovici's blue / green slide study |
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Term
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Definition
Number, Strength, Immediacy |
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Term
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Definition
Milgram's shock experiment
Location
Proximity
Ally
Discretion |
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Term
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Definition
Generalisability
Reliability
Application
Validity
Ethics |
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Term
| Explanations of Obedience |
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Definition
Gradual commitment
Agentic Shift
Buffers
Justifying obedience |
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Term
| Resisting Social Influence: Independent behaviour |
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Definition
Allies
Moral consideration
Nonconformist personality / Social heroes |
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Term
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Definition
Locus of control: Internal & External
Attributional style: negative & positive/ stable & unstable Individualist / Collectivist culture |
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Term
| Implications for social change |
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Definition
Minorities can become majorities
Disobedient models
A drift to goodness
People with moral principles
Dissent can be a catalyst
Terrorism: consistency & persistence, internalisation, conformity to zeitgeist |
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Term
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Definition
Moscovici-blue slides
Mackie challenged this experiment-the opposite is true of minorities-people not inclined to waste time trying to process why a minority message is different.
Wood et al. confirmed this with a meta analysis and found that minorities percieved as being excpescially consistent in their positions were particuarly influential.
Ethics: It was necessary to decieve pps about the purpose of Moscovivis experiment to investigate hypothesis.
-No harm was caused and pps were de-brieded after. |
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