Term
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Definition
| An overall evaluation of a stimulus object |
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Term
| Leader in the field: Alice Eagly |
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Definition
| Development of the heuristic-systematic model of persuasion |
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Term
| Leader in the field: Mark Zanna |
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Definition
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Term
| Multicompononant model of attitude |
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Definition
| A model of attitude that conceptualizes attitudes as summary evaluations that have cognitive, affective and behavioral antecedents |
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Term
| The cognitive component of attitudes |
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Definition
| Refers to beliefs, thoughts and attributes associated with an attitude object |
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Term
| The affective component of attitudes |
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Definition
| The feelings or emotions associated with an attitude object |
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Term
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Definition
| Changes the liking for a stimulus by repeatedly pairing it with another more polarized positive or negative stimulus |
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Term
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Definition
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Term
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Definition
| Increase in liking for an object as a result of being repeatedly exposed to it |
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Term
| The behavioral component of attitudes |
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Definition
| Past behaviors (also present and future anticipated behaviors) associated with an attitude object |
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Term
| Bem's self-perception theory (1972) |
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Definition
| The theory assumes that when inner states are ambiguous, people can infer these states by observing their own behavior |
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Term
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Definition
| An aversive state which motivates individuals to reduce it |
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Term
| Leader in the fiele: John Cacioppo |
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Definition
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Term
| One-dimensional perspective on attitudes |
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Definition
| A perspective that perceives positive and negative elements as stored along a single dimension |
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Term
| Two-dimensional perspective on attitudes |
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Definition
| A perspective that perceives positive and negative elements as stored along separate dimensions |
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Term
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Definition
| A state that occurs when an individual both likes and dislikes an attitude object |
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Term
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Definition
| The psychological needs fulfilled by an attitude |
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Term
| Object appraisal function |
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Definition
| When attitudes help serve as an energy-saving device |
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Term
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Definition
| When attitudes help us maximize rewards and minimise costs |
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Term
| Social adjustment function |
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Definition
| When attitudes help us identify with liked others |
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Term
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Definition
| When attitudes help to protect our self-esteem |
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Term
| Value-expressive function |
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Definition
| When attitudes help express our values |
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Term
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Definition
| An individual difference variable measuring the extent to which people vary their behavior across social stiuations (low self-monitors) versus behaving consistently (high self-monitors) |
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Term
| Explicit measures of attitude |
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Definition
| Measures that directly ask respondents to think about and report an attitude |
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Term
| Implicit measures of attitude |
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Definition
| Measures that assess spontaneous evaluative associations with an object, without relying on a verbal report |
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Term
| Leader in the field: Russell Fazio |
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Definition
| Research on topics such as attitude accessibility, attitude-behavior relations and attitude measurement |
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Term
| Attitude-behavior relation |
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Definition
| The degree to which an attitude predicts behavior |
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Term
| The theory of reasoned action |
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Definition
| A model in which behavior is predicted by behavioral intentions, which are determined by attitudes and subjective norms |
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Term
| Leader in the field: Martin Fishbein & Icek Ajzen |
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Definition
| Belif, Attitude, Intention, and Behavior - Theory of planned behavior |
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Term
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Definition
| Beliefs about one's ability to carry out certain actions required to attain a specific goal (e.g. that one is capable of following a diet, or to help someon) |
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Term
| Perceived behavioral control |
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Definition
| The notion that behavioral prediction is affected by whether people believe that they can perform the relevant behavior |
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Term
| Theory of planned behavior |
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Definition
| An extension to the theory of reasoned action that includes the concept of perceived behavioral control |
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Term
| Implementation intentions |
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Definition
| 'If-then' plans that specify a behavior that one will need to perform in order to achieve a goal, and the context in which the behavior will occur |
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Term
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Definition
| A model of attitude-beahvior relations in which motivation and opportunitiy are necessary to make a deliberative consideration of available information - (Motivation and Opportunity as DEterminants - MODE) |
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