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Social and cross-cultural psychology
Chapter 4 Social Cognition
27
Psychology
Undergraduate 1
11/12/2012

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Term
Social cognition
Definition
A large topic within social psychology concerned with understanding how we think about ourselves and other people and how the processes involved impact upon our judgments and behavior in social contexts
Term
automatic processes
Definition
a process that occurs without intention, effort or awareness and does not interfere with other concurrent cognitive processes
Term
controlled process
Definition
a process that is intentional, under the individual's volitional control, effortful and entailing conscious awareness.
Term
schemas
Definition
a cognitive structure or mental representation comprising pre-digested information or knowledge about objects or people from specific categories, our expectancies about objects or groups, what defines them.
Term
heuristic
Definition
a weel-used, non-optimal rule of thunb used to arrive at a judgment that is effective in many but not all cases; stereotypes are often said to function as heuristics
Term
Stereotype
Definition
A cognitive structure that contains our knowledge, beliefs and expectancies about some human social group
Term
Categorization
Definition
The tendency to group objects (including people) into discrete groups based upon shared characteristics common to them
Term
Priming
Definition
Activating one stimulus (e.g. bird) facilitates the subsequent processing of another related stimulus (e.g. wing, feather)
Term
Accessibility
Definition
The extent to which information is easily located and retrieved
Term
Lexical decision task
Definition
Cognitive measure of how quickly people classify stimuli as real words or nonsense words; quicker responses to certain word categories indicate increased accessibility
Term
encoding
Definition
the way in which we translate what we see into a digestible format to be stored in the mind
Term
Representativeness heuristic
Definition
A mental shortcut whereby instances are assigned to categories on the basis of how similar they are to the category in your general
Term
Base rate information
Definition
Information that gives us an idea about how frequent certain categories are in the general population
Term
Availability heuristic
Definition
A cognitive shortcut that allows us to draw upon information about how quickly information comes to mind about a particular event, to deduce the frequency or likelihood of that event
Term
Anchoring/adjustment heuristic
Definition
A cognitive heuristic that makes us place weight upon initial standards/schemas (anchors) and as a result means we may not always adjust sufficiently far from these anchors to provied accurate judgements
Term
Cognitive miser
Definition
A view of people as being often limited in processing capacity and apt to take shortcuts where possible to make life simple
Term
Goal
Definition
A positively valued behavioral end-state that encompasses the purposeful drive/motivation to engage in a behavior/action/judgement
Term
Implicit goal operation
Definition
The process whereby a goal that enables people to regulate responses (e.g. to overcome stereotyping) is engaged without conscious awareness
Term
Goal dependent
Definition
Where an outcome is conditional upon a specific goal being in place (e.g. goaldependent automatic stereotype activation)
Term
Individuating information
Definition
Information about a person's personal characteristics (not normally derived from a particular category membership)
Term
Continuum model of impression formation
Definition
Views impression formation as a process going from category-based evaluations at one end of the continuum to individuated responses at the other, dependent on the interplay of motivational and attentional factors
Term
Outcome dependency
Definition
A motivational objective in which participants believe they will later meet a target and work together on a jointly judged task; shown to lead to less stereotypical target impressions
Term
Accountability
Definition
A processing goal whereby perceivers believe they will have to justify their responses to a third party and be held responsible for their impressions; this typically leads to less stereotypical impressions
Term
Probe reaction task
Definition
A simple reaction-time task that assesses attention left over from performing the primary task; does not take away attention from the primary task (i.e. is not resource-depleting)
Term
Dissociation model
Definition
Proposes that two different processes can occur independently and that one does not inevtiably follow from the other (e.g. Devine's proposed dissociation between automatic and controlled processes in stereotyping)
Term
Stereotype suppression
Definition
The act of trying to prevent an activated stereotype from impacting upon one's judgements about a person from a stereotyped group
Term
Rebound effect
Definition
Where suppression attempts fail; used here to demonstrate how a suppressed stereotype returns to have an even greater impact upon one' judgements about a person from a stereotyped group
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