Term
| agenda setting and framing |
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Definition
| cues within news that tells what we should care about |
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| Primary and secondary claims |
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Definition
primary: claimsmaker
secondary: insider or media |
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news gets made; search for interest, context
news treated like data |
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wide reach = more money
only so much can fit; believe everyone should care |
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structure
culture (what matters)
Audience |
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Definition
claim relevance
entertaining |
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Definition
active, not passive
package persuasive claim for media |
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certain meanings actually rise above others
considered ad coherent of claims |
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assume ownership
landmark narrative
packages |
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| to aim at a particular demographic profile are more likely to watch programs aimed directly at their interest |
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| media can make the public aware the issue exists and something should be done to remedy the problem |
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make claims, but who will fear them
challenge: limited access to resources, difficult to bring to media
advantage: nothing to lose |
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Definition
make claims and find audience with ease
advantage: reach insiders, claim out more, access to channels, avoid everyday process
challenge: if make mistake, may never believe again; owe favor to controversial issue |
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Term
| How do outsiders successfully enter SP? |
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Definition
framing
resources
opportunity structure |
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Term
| concepts for understanding how claimsmakers structure and present their claims |
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Definition
resource mobilization : getting people, money, media
opportunity structure: when is a good time to address |
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Term
| types of opportunity structure |
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Definition
political structure shift
claims of gove over site |
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Definition
way to represent an issue, get attention, and easy to understand
(walmart doc) |
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Term
| How to make successful claim |
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Definition
specific, descriptive, flexible
resources
easy to understand |
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BATE
bridging: frame so it will connect with similar issue (PETA to animal rights
Amplification: sell with appeal to emotion (child safety rights)
Extension: go to valued audiences if won't come to you (PETA)
Transformation: challenge audiences to change (animal rights) |
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