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Selling: Building Partnerships
flashcards for chapter 3
40
Marketing
Undergraduate 2
02/12/2011

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Term
administrative law
Definition
laws established by local, state, or federal regulatory agencies, such as the Federal Trade Commission or the Food and Drug Administration
Term
agent
Definition
person who acts in place of his or her company
Term
backdoor selling
Definition
actions by one salesperson that go behind the back of a purchase to directly contact other members of the buying center
Term
bribes
Definition
payments made to buyers to influence their purchase decisions
Term
business defamation
Definition
making unfair or untrue statements to customers about a competitor, its products, or its salespeople
Term
collusion
Definition
agreement among competitors, made after contacting customers, concerning their relationships with customers
Term
common law
Definition
legal precedents that arise out of court decisions
Term
conspiracy
Definition
agreement among competitors, made prior to contacting customers, concerning their relationships with customers
Term
contract to sell
Definition
offer made by a salesperson that received an unqualified acceptance from a buyer
Term
credulous person standard
Definition
canadian law stating that a company is liable to pay damages if advertising and sale presentation claims and statements about comparisons with competitive products could be misunderstood by a reasonable person
Term
cultural person standard
Definition
Term
cultural relativism
Definition
a view that no culture's ethics are superior to those of another culture's
Term
deception
Definition
unethical practice of withholding information of telling white lies
Term
ethical imperialism
Definition
the view that the ethical standards that apply locally or in one's home country should be applied to everyone's behavior around the world
Term
ethics
Definition
principles governing the behavior of an individual or a group
Term
expressed warranty
Definition
warranty specified through oral or written communications
Term
free on board (FOB) destination
Definition
the seller had title until the goods are received at the destination
Term
FOB factory
Definition
the buyer has title when the goods leave the seller's facility
Term
Foreign Corrupt Practices Act
Definition
law that governs the behavior of U.S. business in foreign countries; resists the bribing of foreign officials
Term
implied warranty
Definition
warranty that is not expressly stated through oral or written communication but is still an obligation defined by law
Term
invitation to negotiate
Definition
the negotiation of an interaction, usually a sales presentation, that results in an offer
Term
kickbacks
Definition
payments made to buyers based on the amount of order they place for a salesperson's products or services
Term
lubrication
Definition
small sums of money or gifts, typically pain to officials in foreign countries, to get the officials to do their job more rapidly
Term
manipulation
Definition
practice by a salesperson to eliminate or reduce the buyer's choice unfairly
Term
offer
Definition
specific statement by a seller outlining what the seller will provide and what is expected from the buyer
Term
orders
Definition
become contracts when they are signed by an authorized representative in a salesperson's company
Term
persuasion
Definition
practice by a salesperson designed to influence the buyer's decision, not manipulate it
Term
price discrimination
Definition
situation in which a seller gives unjustified special prices, discounts or special services to some customers and not to others
Term
privacy laws
Definition
laws that limit the amount of information that a firm can obtain about a consumer and specify how that information can be used or shared.
Term
reciprocity
Definition
special relationship in which two companies agree to buy products from each other
Term
resale price maintenance
Definition
contractual term in which a producer establishes a minimum price below which distributors or retailers cannot sell their products
Term
sale
Definition
the transfer of title to goods and services by the seller to the buyer in exchange for money
Term
sales puffery
Definition
exaggerated statements about the performance of products or services
Term
sexual harassment
Definition
unwelcome sexual advances, requests for sexual favors, and other, similar verbal and nonverbal behaviors
Term
spiffs (push money)
Definition
payments made by a producer to a reseller's salesperson to motivate the salespeople to sell the producer's products or services
Term
statutory law
Definition
laws based on legislation passed by either state legislatures or Congress
Term
subordination
Definition
payment of large sums of money to officials to get them to do something that is illegal
Term
tying agreement
Definition
agreement between a buyer and a seller in which the buyer is required to purchase one product to get another
Term
Uniform Commercial Code (UCC)
Definition
legal guide to commercial practice in the United States
Term
warranty
Definition
assurance by the seller that goods will perform as represented
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