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Sampling: Estimating the Frequency of Behaviors and Beliefs
Test 2
27
Psychology
Undergraduate 1
10/25/2015

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Term
Generalizability
Definition
Does the sample represent the population?
Term
Population
Definition
All members of an identified group under study.
Term
Sample
Definition
A deliberately selected subgroup of the population that is representative of the population.
Term
Biased Sample
or
Unrepresentative Sample
Definition
In a biased sample some members of the population have a higher probability of being included in the sample compared to others in the population.
Term
Representative Sample
Definition
All members of a population of interest have an equal chance of being included in the sample.
Term
What are 2 causes of Sample Bias?
Definition
Convenience Sampling and Self-Selection
Term
Convenience Sampling
Definition
Using a sample of people who are readily available. People who are easy or able to contact.
Term
Self-selection
Definition
When a sample is known to contain only people who volunteer to participate.
Term
Probability Sampling
or
Random Sampling
Definition
Every member of the population of interest has an equal chance of being selected for the sample regardless of wether they are close by, easy to contact, or motivated to respond.

These samples have excellent external validity.
Term
Simple Random Sampling
Definition
The most basic form of probability sampling.

Computerized randomizers.
Term
Cluster Sampling
Definition
Clusters of participants within a population of interest are randomly selected, and then all individuals in each selected cluster are used.

Multistage sampling.
Term
Multistage Sampling
Definition
2 random samples are selected; a random sample of clusters, then a random sample of people from those clusters.
Term
Stratified Random Sampling
Definition
The researcher selects particular demographic categories on purpose and then randomly selects individuals within each of the categories.

Multistage Sampling Technique
Term
Oversampling
Definition
The researcher intentionally overrepresents one or more groups.

A variation of Stratified Random Sampling.
Term
Systematic Sampling
Definition
The researcher selects 2 random numbers. Starting with the first number and picking the participants on a list for every 2nd selected number until the desired sample size was reached.
Term
Random sampling enhances......
Definition
External Validity
Term
Random Assignment
Definition
Used only in experimental designs.

Randomly assigning study participants into either the control or experimental group.
Term
Random assignment enhances......
Definition
Internal Validity
Term
4 Biased Sampling Techniques....
Definition
Convenience Sampling
Purposive Sampling
Snowball Sampling
Quota Sampling
Self-Selected Sampling
Term
Convenience Sampling
Definition
Uses samples merely on the basis of being easy to access.

The most common sampling technique in behavioral research.
Term
Purposive Sampling
Definition
Recruiting only those particular participants researchers want to study in a non-random way.
Term
Snowball Sampling
Definition
When participants are asked to recommend a few acquaintances for a study.

A variation of Purposive Sampling.
Term
Quota Sampling
Definition
Set a target number for a sample based on sub-categories. EX- 80 Asians, 80 African Americans, and 80 Latinos. The participants are selected non-randomly.

Similar to stratified random sampling.
Term
When is a representative sample not the top priority?
Definition
External validity may not be a priority when researchers study association or causal claims.

External Validity is very important to frequency claims.
Term
True or False: Larger samples are more representative.
Definition
False, when it comes to external validity its quality over quantity.
Term
True or False: A sample size of 1,000 (randomly selected) is considered to be an optimal balance or accuracy and effort.
Definition
True
Term
Sample size is considered a _______________ , not an external validity issue.
Definition
Statistical Validity Issue
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