Shared Flashcard Set

Details

Sample Cards
CPAS Sample Questions
8
Marketing
Undergraduate 2
10/09/2012

Additional Marketing Flashcards

 


 

Cards

Term

 

 

Positioning

Definition
A consumer's perception of a product as compared to competitive products is known as .......
Term

 

 

Appraisal

Definition
Another name for the process of examining and judging an individual's work performance is called a performance ......
Term

 

 

Generic

Definition
These products are not heavily advertised or promoted and due to this fact tend to cost less.
Term

 

 

Aggregate Demand

Definition
The total demand for an economy's goods and services.
Term

 

 

Odd/Even Pricing

Definition
Odd amount prices such as $7.95 may cause many customers to think they are getting a bargain. This concept is known as .......
Term

 

Prospecting

Definition

 

The act of seeking out and advertising to potential customers is known as .....

Term

 

Empowerment

Definition
A management term known as ___________ is a way of allowing subordinates the opportunity to self manage.
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