Shared Flashcard Set

Details

RLD Final Review 2
Finals!
27
Business
Professional
02/01/2008

Additional Business Flashcards

 


 

Cards

Term
This Department assits with the artist imaging in the development of style, and how the style is taken into the marketplace.

Often manages photos and video shoots, setting the arrangementd and collaborating on design ideas and concept with the artist. Name the department?
Definition
Creative service.
Term
As talented is being found or developed The first contact with a record label is usually the_________?
Definition
Artist & Repertoire department
Term
_________ is Where the lawyer of a label reside and negotiates agreements between the label and other parties.
Definition
Business Affair department.
Term
This job is to direct the long and complicated creative process with the artist: choosing a producer, finding the right studio, deciding which songs you'll records, finishing the record with an engineer, sequencing the record, and then mastering it.
Definition
A&R
Term
The ultimate job of the A&R Department is to acquire ____ for the label to market.
Definition
Master
Term
Labels obtain masters in many ways what are they?
Definition
1.Repackaging Remastering previous recording is the safest way
2.Purchasing a master already produced is another way
Term
This Department manages the artist through the maze of the record company and its needs from the artist . What is this department called.
Definition
Artist Development/relation
Term
The priority of The______ department is to secure media exposure for the artists that it represents
Definition
Publicity
Term
_______department is to secure radio airplay.
Definition
Radio promotion
Term
To Strengthen the probability of radio airplay,promotion staffs conceive and excute radio-specific marketing activites suc as contests, on-air interviews with artist,listner appreciation shows.

True or False
Definition
True
Term
_________ Department sell product into retail and creat visibility of the product at the consumer level.
Definition
The sales and marketing
Term
The sales Department of these labels look to their distributors not only as their partner,but also their first line of _____
Definition
customers
Term
True or false
The Distrubution company need to be well inform as to new releases and the marketing plan that goes with them so that they can represent the product to the retailers

To do so, sales deparment educate their distributor by often visiting distrubution offices, sharing with them detailed marketing plans for upcoming releases.
Definition
True
Term
This department often house within othe deparments is responsible for the face of the label, designing and maintaining the label's website and the image it wants to project. What is the department called
Definition
New Media
Term
What another name for Artist development
Definition
Product development
Term
Music product regularly recieves a discount, which is set by the ____ and is Administered via the _____
Definition
The label and the distributor
Term
Discount is applied to the _____price.
Definition
Wholesale.
Term
Referrs to the wholesale price (value) of the product with the reduction of the discount.
Definition
Gross sales
Term
Distribution fee

Independent distributors structure deals with indie labels and artist that range between how much percent?
Definition
18-30%
Term
____sales figure is determined on shipped Minus returned product=NET
Definition
Gross sales after Fee.
Term
Reflects the gross sales minus discounts,distribution fees, returns,cost of sales, and recording cost. These are revenues made prior to marketing Expenses. this referrs to?
Definition
Gross margins
Term
________include the imaging of an artist, advertising at both trade and consumer publications,Publicity, radio promotion, and retail positioning
Definition
Marketing costs
Term
_______ are cost associate with making the actual product, Including the pressing Disc, Printing of paper inserts, marketing stickers on the outside of the product, all in royalties and Mechanical royalties, and iventory obsolescene.
Definition
Cost of sales
Term
An information system that tracks sales of music and music video products through out the United States and Canada.This is defined as what?
Definition
Sound scan
Term
Is when a title is sale-priced and placed in a prominent area within the store.
Definition
Pricing and positioning(P&P)
Term
Usually theme, this area is designated at the end of a row and features titles of similar genre or idea.
Definition
End caps
Term
Primary advertising vehicle a label can secure a mini spot in a retailers ad(small picture of CD cover art), which usually comes with sale pricing and featured positioning (P&P) in-store.
Definition
Print advertising
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