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| Its paid For and persuasive , it usually directed towards a particular market segement that dictates which media and which vehicles are chosen to present the message. this is Define as |
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| What are the two basic forms of advertisment |
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| Targets potential buyers using Radio,Television, Billiboards, Direct mail, magazines, newspaper, internet, and out door.This refers to What? |
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| Consumer advertising is directed toward potential buyers to create _______. |
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| Influence radio & retail using Direct mail, Ads in trade publications Internet |
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| Define as the division of mass media into niche vechiles through specialization of content and segmentation of audience.What is this Called? |
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| What was the first medium to go through Fragmentation |
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| Particular magazine or TV network |
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| Name some defferent mediums use for advertising |
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Medium:
TV
Newspapers
Magazines
Outdoor |
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| The company directs its marketing activities toward the final consumer, creating a demand for the product that will ultimately be fulfilled as request for product are made from the consumer. This is define as a |
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| Pull strategy or pull effect. |
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| Pushing the product through the distribution channel to its final destination through incentives aimed at retail and distribution. |
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| Push strategy or push effect. |
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Joint promotion record labels team up with retail chains
Through TV commercials,Print ads,Sunday circulars this is known as |
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Special Products & Markets
include. |
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Ringtones
Airplane play
Store tie-ins
Soundtracks & Compilations
Tour sponsorship
Commercials |
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