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Retail Environment
Chapter 1-3
19
Other
Undergraduate 1
10/23/2008

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Term
Retailing
Definition
a set of business activities that adds value to the products and services sold to consumers for their personal or family use
Term
Retailer
Definition
A business that sells products and/or service to consumers for personal or family use
Term
The Distribution Channel
Definition
Manufacturing to Wholesaler to Retailer to Consumer
Term
Vertical integration
Definition
firm performs more than one set of activities
Term
Backward integration
Definition
retailer performs some distribution and manufacturing activities
Term
Forward Integration
Definition
manufacturers undertake retailing activities
Term
4 Functions of why we have retailers
Definition
1. break bulk, 2. hold inventory, 3. Provide assortment, 4. offer services
Term
Department Store
Definition
retailers that carry a broad variety and deep assortment offer customer service and organized into separate departments for displaying merchandise
Term
first tier
Definition
high fashion chains with exclusive designer merchandise and excellent customer service- nordstrom, bloomingdales
Term
second tier
Definition
retailers sell more modestly priced merchandise with less customer service
Term
third tier
Definition
value oriented caters to more price conscious customer
Term
leased departments
Definition
an area in a retail store that is leased to an independent firm
Term
chain stores
Definition
a company operating multiple retail units under common ownership and usually has a centralized decision making for defining and implementing its strategies
Term
specialty store
Definition
concentrates on a limited number of complementary merchandise categories and provides a high level of service in relatively small stores
Term
boutique
Definition
a small specialty shop
Term
discount stores
Definition
offers a broad variety of merchandise, limited service, and low prices
Term
category killers
Definition
big box discount stores that offers a narrow variety but deep assortment of merchandise. -toys r us, barnes and noble
Term
home improvement center
Definition
a category specialist offering equipment and material used to do it yourselfers and contractors for home improvements
Term
supercenters
Definition
larger conventional supermarkets with expanded service deli, bakery, seafood, with a full line discount store
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