Shared Flashcard Set

Details

Title

Research Test 1: Ch. 1+

Description

level of users

Total Cards

Subject

Marketing

Level

Undergraduate 3

Created

09/27/2010

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Additional Marketing Flashcards

Term

levle 1 user

Definition

the primary user of teh information and paying for the research
-ex. tiger woods

Term

level 2 user

Definition

additional user
-ex ad agencies, Nike, PGA, Gatorade, etc

Term

level 3 user

Definition

research firms
-ex. custom research firm- figure out people's perceptions of Tiger
syndicated firms- Nielson- who watches PGA, etc

Term

level 4 user

Definition

actual data collectors
-field service firm
ex. go to Golf Smith, Dick's sporting goods, etc to do surveys

Term

level 5 users

Definition

respondent
-ex. male sports fan