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Research Methods
Exam 2 - Chapter 12
36
Psychology
Undergraduate 3
02/09/2011

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Term
naturalistic observation
Definition
behavior is observed in its natural environment
Term
participant observation
Definition
behavior observed in natural environment with researcher becoming part of group studied
Term
observer bias
Definition
preconceived ideas held by researcher affect observations made
Term
behavior checklists
Definition
lists of behaviors with operational definitions used by researchers
Term
interobserver reliability
Definition
degree of agreement between 2 or more researchers observing same event
Term
time sampling
Definition
behavior only observed during predefined times
Term
event sampling
Definition
only certain behaviors occuring in predefined conditions are studied
Term
reactivity
Definition
behavior is influenced by knowledge they are being observed
Term
unobtrusive measures
Definition
any way to record behavior without participants knowing their behavior was recorded
Term
survey
Definition
participants asked a series of questions or respond to a series of statements about some topic
Term
convenience sample
Definition
researcher asks for volunteers out of some group that generally has characteristics needed for study
Term
population
Definition
all the members of an identifiable group
Term
sample
Definition
some portion or subset of a population
Term
probability sampling
Definition
selecting research method participants based on some systematic sampling procedure
Term
representative
Definition
sample with characteristics that match those same attributes as they exist in the population
Term
biased
Definition
sample that is not representative of population
Term
self-selection
Definition
in surveys, sample is composed of only those who volunteered to respond, result may be biased sample
Term
simple random sample
Definition
sample in which each member of the population has same chance of being selected to be a member of the sample
Term
stratified sample
Definition
sample is random, with restriction that important subgroups are proportionately represented in sample
Term
quota sample
Definition
non probability sample in which the proportions of some subgroups in the sample are the same as those subgroups proportions in the populations
Term
cluster sample
Definition
randomly selects cluster of people having some feature in common and tests all people within selected cluster
Term
interview survey
Definition
researcher interviews participants face to face, allows for more in depth surveying
Term
phone surveying
Definition
researcher asks questions over the phone
Term
sugging
Definition
a marketing strategy that attempts to sell a product by disguising the sales pitch with what appears to be a legitimate survey (Selling Under Guise)
Term
electronic survey
Definition
any survey research conducted over the Internet, via email or on a website
Term
written survey
Definition
researcher creates a written questionnaire that is filled out by participants
Term
nonresponse bias
Definition
occurs when those who return surveys differ in some systematic fashion than those that don't
Term
social desirability bias
Definition
occurs when people respond to a question by trying to put themselves in a favorable light
Term
open ended question
Definition
requires a narrative response
Term
closed question
Definition
requires a yes or no, or answer by marking a point on some scale
Term
response acquiescence
Definition
set in which participant has tendency to respond positively to survey questions, all else being equal
Term
DK alternative
Definition
when assessing participant knowledge, this is an alternative that means "don't know"
Term
demographic information
Definition
any info that can be used to identify or classify individuals
Term
double barreled question
Definition
a question or statement that asks or states two different things in a single item
Term
leading question
Definition
question that is asked in such a way that the desired answer is clear
Term
sample frame
Definition
list of individuals from whom the sample will be drawn, with cluster sampling, a list of groups from which a sample of groups will be chosen
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