Term
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Definition
| -a specialized part of Public Relations in private, non-profit organizations that builds and maintains relationships with donors and members for the purposes of securing financial and volunteer support. |
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Term
| the five parts of issue status |
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Definition
dormant
potential
imminent
current
critical |
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Term
| advocacy/issue advertising |
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Definition
-the job of this kind of advertising is to promote an agenda of an organization and try to find support.
-this type tends to be bigger during election years. |
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Term
| pros of using PR advertising |
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Definition
-control of layout
-control of timing
-complete control of message
-audience targeted by publication/placement |
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