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socially shared belief about a group of people that is based off a common characteristic
*not very accurate but but nice quick processing
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agents of change, problem solver
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brain process to help us classify information
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the role we perform gets prescribed to gender mother/nurse
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Term
| What perpetuates Stereotypes? |
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Definition
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1. Under representation of women in media 60/40 split
2.Under representation of specific groups: older/native American/women of color
3. Gender-Based Roles: shown w/families, not juggling work/children well
4.Female communion/Male Agency
5. Emphasis of appearence
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top of head to chin
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Top of head to lowest part of body
women are shown in more pictures shown with more body
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Term
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Definition
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1.using male as normative
2.using male case as generic
3.spotlighting-shows emphasis on fact that they are women
4.Diminutive-chick. gal
5. Pejorative-bachelor/spinster more negative connotation for women
6.Food/animals-fox,chick,honey
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