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suggests strength, power, drama, and/or passion; highly emotional response; increase focus; "life force" color
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sophisticated and welcoming
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paired with pink; innocence
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paired with orange; cheerful and energetic
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red orange + black; homey and relaxed
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calming; used in prisons to control violent criminals
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cheerful, sunny, attention-getter; most difficult color to take in, overpowering; concentration; speeds metabolism
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expansiveness, happiness, high spirits; demands attention; good for highlighting
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royalty, sophistication; feminine, romantic; somewhat artificial; unpredictable, knowledge, fascinating, active
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red violet, magenta, fuschia; daring, bold, high-spirited, youthful
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purple with gray or mauve; soft and retiring, wistful, subtle, withdrawn, feminine
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authority, power; stylish, timeless; implied submission; possibly aloof or evil, with negative sociological connotations
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innocence, purity; summer color; light, neutral, flexible; implied sterility; virginal, cold, clean; contributes to glare
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earth, nature; possibly sad or wistful; generally masculine
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wood or leather; masculinity
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genuineness; warmth and femininity
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warms, offsets cold materials, brightens dark materials
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neutral, cold, hard, clean; modernity meets nostalgia antique (Deco/1950s)
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bold/speed; fast food turnover, children's areas
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restful; calming, peaceful; room feels bigger
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advance upon viewer; keep space from feeling vast
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recede from viewer; make space seem bigger
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yellow white or gold; opulent, expensive, good taste
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symbolic nature; improve vision; calming, refreshing; fertility symbol; pastoral; also envy and jealousy; should not be overused
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conservative, masculine, ancient
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serene, relaxing, sensuous, casual
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| Encompassing Colors Green |
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lime, leaf green, sea green, emerald, teal
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opposite of red; stimulating and calming; strength, dignity, calm, trustworthy; depth, integrity, authority; classic beauty; older audience
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navy blue; reliable and responsible, conforms
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cooling and soothing; meditative, spiritual, restful
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authoritative, strong, courageous, implied sensuous richness
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cyan, sky blue, dark blue, violet, purple
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warm, comforting, friendly, endurance, strength; sense of community, safety, humor; confident, tolerant, optimistic
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orange white, peach; pleasing, calm, relaxing, luxury and elegance
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amber; open, honest, congenial, inviting, intellectual, classic appeal
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mauve, pink, crimson, scarlet, bright red
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| Encompassing Colors Yellow |
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coral, orange, amber, gold, yellow
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