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Psychology of Color
do different colors affect your mood?
38
Art/Design
06/11/2007

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Cards

Term
General Red
Definition
suggests strength, power, drama, and/or passion; highly emotional response; increase focus; "life force" color
Term
Rich Red
Definition
sophisticated and welcoming
Term
Romantic Red
Definition
paired with pink; innocence
Term
Vital Red
Definition
paired with orange; cheerful and energetic
Term
Earthy Red
Definition
red orange + black; homey and relaxed
Term
General Pink
Definition
calming; used in prisons to control violent criminals
Term
General Yellow
Definition
cheerful, sunny, attention-getter; most difficult color to take in, overpowering; concentration; speeds metabolism
Term
Sun Yellow
Definition
expansiveness, happiness, high spirits; demands attention; good for highlighting
Term
General Purple
Definition
royalty, sophistication; feminine, romantic; somewhat artificial; unpredictable, knowledge, fascinating, active
Term
Energetic Purple
Definition
red violet, magenta, fuschia; daring, bold, high-spirited, youthful
Term
Subdued Purple
Definition
purple with gray or mauve; soft and retiring, wistful, subtle, withdrawn, feminine
Term
General Black
Definition
authority, power; stylish, timeless; implied submission; possibly aloof or evil, with negative sociological connotations
Term
General White
Definition
innocence, purity; summer color; light, neutral, flexible; implied sterility; virginal, cold, clean; contributes to glare
Term
Neutral: Brown
Definition
earth, nature; possibly sad or wistful; generally masculine
Term
Neutral: Dark Brown
Definition
wood or leather; masculinity
Term
Neutral: Light Brown
Definition
genuineness; warmth and femininity
Term
Neutral: Gold
Definition
warms, offsets cold materials, brightens dark materials
Term
Neutral: Silver
Definition
neutral, cold, hard, clean; modernity meets nostalgia antique (Deco/1950s)
Term
Primary Colors
Definition
bold/speed; fast food turnover, children's areas
Term
Subtle Pastel Colors
Definition
restful; calming, peaceful; room feels bigger
Term
Dark and Warm Colors
Definition
advance upon viewer; keep space from feeling vast
Term
Light and Cool Colors
Definition
recede from viewer; make space seem bigger
Term
Elegant Yellow
Definition
yellow white or gold; opulent, expensive, good taste
Term
General Green
Definition
symbolic nature; improve vision; calming, refreshing; fertility symbol; pastoral; also envy and jealousy; should not be overused
Term
Traditional Green
Definition
conservative, masculine, ancient
Term
Refreshing Green
Definition
healing, youthful, happy
Term
Tropical Green
Definition
serene, relaxing, sensuous, casual
Term
Encompassing Colors Green
Definition
lime, leaf green, sea green, emerald, teal
Term
General Blue
Definition
opposite of red; stimulating and calming; strength, dignity, calm, trustworthy; depth, integrity, authority; classic beauty; older audience
Term
Dependable Blue
Definition
navy blue; reliable and responsible, conforms
Term
Calm Blue
Definition
cooling and soothing; meditative, spiritual, restful
Term
Regal Blue
Definition
authoritative, strong, courageous, implied sensuous richness
Term
Encompassing Colors Blue
Definition
cyan, sky blue, dark blue, violet, purple
Term
General Orange
Definition
warm, comforting, friendly, endurance, strength; sense of community, safety, humor; confident, tolerant, optimistic
Term
Soft Orange
Definition
orange white, peach; pleasing, calm, relaxing, luxury and elegance
Term
Welcoming Orange
Definition
amber; open, honest, congenial, inviting, intellectual, classic appeal
Term
Encompassing Colors Red
Definition
mauve, pink, crimson, scarlet, bright red
Term
Encompassing Colors Yellow
Definition
coral, orange, amber, gold, yellow