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Definition
| Focuses on how we view our peers, how we learn about, remember and think about other human beings. Frontal and Temporal Lobes |
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Term
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Definition
| Enduring evaluation of a person, thing, or event |
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Definition
| Affective, behavioral and cognitive aspects |
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Term
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Definition
attitudes that are politically correct and/or likely to be supported by their peers
If something is not politically correct, the will mask those attitudes |
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Definition
| Attitudes we are not consciously aware of, hidden, can be determined with an implicit association test (IAT) |
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Definition
| A feeling of discomfort caused when there is a conflict between different attitudes |
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| How do we reduce cognitive dissonance? |
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Definition
| Try to rationalize the discrepancy or try to change our attitudes or behaviors |
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Definition
| Used to change a person's attitude |
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Definition
| Used if person is paying attention; involves presentation of facts |
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| Facts are less important then exploiting emotions or habits, involves presentation of opinions by experts or attractive people |
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Definition
Attitudes about people in a certain group
-May be positive, negative or neutral
-Represent a short-cut to knowing someone, but can blind to truth |
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Definition
An exploitation for a particular attitude of behavior
-May be internal or external |
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Definition
| Expectancies that skew the way we view the world, save time, but are prone to error |
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