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| a type of persuasion designed to keep us from thinking for ourselves. It relies on appeals to our emotions rather than logic or reasoning. |
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| a tendency to make a decision based on emotions instead of logic or reasoning |
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| a prejudgment or idea that is based on generalizations instead of fact |
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| the use of language or visual images to get us to believe or do something. |
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| A technique that tries to associate a product, idea, or cause with fame, popularity or fun |
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| famous people who recommend a product or candidate are using glamour, talent, and fame to persuade you to act. |
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| A technique that implies that an idea or product is honest and good because it comes from or is used by everyday, common people |
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| urges you to do something because everyone else is doing it |
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| A technique in which a product is identified with “buzz words” such as American, patriotic, honest, true or best |
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| using labels to arouse negative feelings toward someone instead of giving reasons and evidence to support and argument. |
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| products are associated with wealth, glamour, or membership in a select society. |
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| a broad statement that tells about something “in general” and is based on incomplete evidence |
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| says the same thing over and over again without giving reasons to support the opinion |
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| a situation is seen as the result of only one cause |
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| to “pre-judge.” You make up your mind about someone or something before you really know the facts. |
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