Term
everything, both favorable and unfavorable, that a person
receives in an exchange |
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Definition
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Term
| a product used to manufacture other goods or services, to facilitate an organization’s operations, or to resell to other customers |
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Definition
| Business or industrial product |
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Term
| a product bought to satisfy an individual’s personal wants |
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Definition
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Term
| a relatively inexpensive item that merits little shopping effort |
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Definition
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Term
| a product that requires comparison shopping because it is usually more expensive than a convenience product and is found in fewer stores |
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Definition
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Term
| a particular item that consumers search extensively for and are very reluctant to accept substitutes |
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Definition
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Term
| a product unknown to the potential buyer or a known product that the buyer does not actively seek |
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Definition
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Term
a specific version of a product that can be designated
as a distinct offering among an organization’s products |
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Term
| a group of closely related product items |
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Term
| all products that an organization sells |
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Definition
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Term
| the number of product lines an organization offers |
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Term
| the number of product items in a product line |
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Definition
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Term
| the practice of modifying products so those that have already been sold become obsolete before they actually need replacement |
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Definition
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Term
a name, term, symbol, design, or combination thereof that
identifies a seller’s products and differentiates them from competitors’ products |
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Definition
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Term
| the value of company and brand names |
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Definition
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Term
| a brand that obtains at least a third of its earnings from outside its home country, is recognizable outside its home base of customers, and has publicly available marketing and financial data |
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Definition
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Term
| using different brand names for different products |
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Definition
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Term
| marketing several different products under the same brand name |
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Definition
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Term
a type of package labeling that focuses on a promotional
theme or logo, and consumer information is secondary |
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Definition
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Term
| a type of package labeling designed to help consumers make proper product selections and lower their cognitive dissonance after the purchase |
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Definition
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Term
| a confirmation of the quality or performance of a good or service |
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Term
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Definition
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Term
| an unwritten guarantee that the good or service is fit for the purpose for which it was sold |
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