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| relationship of elements in a pattern or grid. |
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| determined by how elements are placed on a page. |
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| Red and green are contrasting colors. The more transitional colors.separating two colors making the greater the contrast. |
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| placing elements near each other to demonstrate their relationship to each other. |
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| repeating some aspect of the design throughout the entire layout. |
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| negative or empty space between text and/or graphics. |
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| elements radiate or swirl out from a center point |
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| elements of the design are centered or evenly divided horizontally and vertically on a page. |
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| a off-center alignment created with an odd or mismatched number of elements. |
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| visually dividing the page into thirds vertically and/or horizontally and placing the most important elements within those thirds |
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| the spot that the eye sees when it first encounters a page. It is slightly above and to the right of the mathematical center of the page. |
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| the visual path the eye follows when looking at a printed page |
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| used to organize information, simulate movement, lead the eyes and enhance a design. |
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| used to enhance a publication. |
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| used to define size, space, and create an impact |
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| used to convey a “visual” sense of feel. |
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| cool colors (blue, green and violet) |
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| warm colors (red, orange and yellow) |
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| beige, ivory, taupe, black, gray, and white |
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| a chart used to choose colors. Can be used to pick colors that will look good together in desktop publishing publications |
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| colors that look good together to create a more visually appealing publication. |
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| the amount of the hue used |
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