Details Title: Principles of Strat Comm FINAL Description: random Total Flash Cards: 18 Created: 05/12/2008 07:53:10		New Users: To study from this flashcard set, or to create your own your own study flash cards, REGISTER HERE. Existing Users: CLICK HERE. Additional Journalism Flashcards
Cards in this set: Term promote brand recall Definition repetition, slogan/jingle Term link a key attribute to the brand name Definition USP Term persuade the consumer (8 reasons) Definition reason-why ads, hard-sell ads, comparison ads, testimonials, demonstration, advertorials, infomercials, information-only Term Instill brand preference Definition feel good ads, humor ads, sexual-appeal ads Term scare the consumer into action Definition fear-appeal ads Term change behavior by inducing anxiety Definition anxiety ads, social anxiety ads, Term transform consumption experiences Definition transformational ads--when customer uses a product, they transforminto something else, you see them use a product Term situate the brand socially Definition slice of life ads, product placement/short internet films, light fantasy ads Term define the brand image Definition image ads Term Promote brand recall Definition to get consumers to recall its brand name first, that is before competitors Term get consumers to associate a key attribute with a brand name and vice versa Definition link a key attribute to the brand name Term to convince consumers to buy a product or service through high-engagement arguments Definition persuade the consumer Term to get consumers to link or prefer its brands above all others Definition instill brand preference Term to get consumers to buy a product by instilling fear Definition scare the consumer into action Term to get consumes to make a purchase decision by playing to their anxieties (often social anxiety) Definition change behavior by inducing anxiety Term to create a feeling, image, or mood about abrand that is activated when the consumer uses the product or service Definition transform consumption experiences Term to give the brand meaning by placing it in a desirable social context Definition situate the brand socially Term to create an image for a brand by relying predominantly on visuals rather than words and arguments Definition define the brand image